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2016 The Year of Content Marketing

January 7th, 2016 by gtowsley Leave a reply »


Over the last few years there has been a major shift towards more content marketing. As content marketing becomes more and more important to the overall success of your plumbing marketing, there becomes more of an emphasis on the type of content and the quality of content. 2016 will another year where the importance of content will rain supreme.


content marketing

Content is King

There has been such a huge emphasis of content marketing because content is really what drives a lot of internet users. With improvements in technology people now have access to more content and more relevant content. As search engines work diligently to provide a more relevant experience for its users, the challenge has been to populate your content to the top of the search results.


When it comes to achieving a top ranking in the search results the idea is to be as relevant to the search term as possible. But how do you do this? One way is by updating your content on a regular basis. We like to suggest implementing a plumbing blog that you update several times a week. A plumbing blog is a great way to provide people with good content relevant to your business. For example if you specialize in re-pipping your could write blog posts on the topic of re-pipping. People who would need your services would search for the term re-pipping, if you have a well maintained blog on the topic of re-pipping, the search engines are going to deem this content more relevant and boost your search rankings.


A couple of things to keep in mind with your content marketing is that you want to maintain quality. You blog should be fluid and read well. It should also stay relevant to the topic at hand. You don’t want to come across as spammy. Another thing you want to consider when it comes to your blog is providing links to other pages that are relevant. Links are great for your plumbing marketing, and also by providing relevant links you provide your reader with a map to other sources of content that are related, therefore improving the user experience.


Visual content is also becoming more and more important. Its a good idea to incorporate multiple sources of content; written, micro blogs, pictures, videos, short video clips, memes etc… Diversify your content strategy to attract more users. This also allows you to get creative and establish your brand.



For more tips on content marketing and other plumbing marketing topics please visit our website at


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