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Forming Better Habits When it Comes to Your Plumbing Marketing in 2016

January 8th, 2016 by gtowsley Leave a reply »

 

At the beginning of each year we all make an attempt at bettering ourselves. From bettering our personal lives and self growth to improving our fitness, this is the time of year to make a plan for improvement in all areas of our lives, including our business. That is why it is important to create goals for your plumbing marketing and also form better habit for your plumbing marketing. Here are some things you may want to avoid when it comes to your plumbing marketing in 2016.

 

Not Updating Enough

plumbing marketing

Computer World, http://goo.gl/V8ZK5i, 01/08/2016

When we say update we are referring to not only your social media sites and content but also your website. Its really easy to get comfortable when it comes to your digital plumbing marketing, however don’t get too comfortable. You need to be updating often. Web crawlers love an updated site, it shows that your information is still relevant, and relevancy is key for populating good search results. Updating your sites also helps improve engagement by supplying your visitors with fresh information that is current. While we don’t suggest a major overall on a regular basis, we do suggest tweaking and updating information on a regular basis to help you stay relevant. One of the biggest mistakes you can make for your plumbing marketing is ignoring the maintenance on your website and social media sites.

 

Not Converting

Last year mobile marketing was a hot button, and it still is this year. With the release of the new Google algorithm, there was fear that websites that did not convert for mobile users would cease to exist among the search rankings. Hopefully you headed this warning and made the necessary changes to your website. If not, well that could be why your website isn’t generating the leads it should. Mobile users dwarf traditional desk top users, and if your website doesn’t conform to the mobile screen that is a lot of exposure you are missing.

 

Local Directories

Speaking of mobile users, one the easiest ways to generate more traffic among mobile users is to utilize your local directory sites. Sites like Yelp, and Google Local are some of the more well known sites, that can really help broaden your exposure. If you haven’t started using these profiles for your plumbing marketing, then we strongly suggest you start in 2016. You can add pictures, important business information, and even run special offers for your customers. Local directories are a great way to get in front of the right audience in the right place.

 

We already know that 2016 is going to be a great year! Have you started working on your plumbing marketing strategy for 2016? Remember Grow Plumbing is here to help! We specialize in plumbing marketing and together we can come up with a strategy that best suits your individual needs. Learn more here.

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