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Improving Your Plumbing Marketing Strategy

January 10th, 2016 by gtowsley Leave a reply »


Part of growing any business is expanding your marketing reach. If you are looking at improving your plumbing company, then you will need to work on your plumbing marketing strategy. There are of course time tried and true methods for plumbing marketing; direct mailers, directory ads, radio ads, TV commercials, all of which are outbound marketing tactics that have proven very effective over the years. With that being said if all you are relying on for your plumbing marketing are outbound marketing tactics you have been imploring for years then it might be time to update your plumbing marketing strategy and embrace more inbound marketing strategies that speak to a newer and broader audiences.


Embrace Digital Marketing


plumbing marketing

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If you don’t have a web presence and you want to expand your marketing reach then its important to start with a website. Think of your website as a central hub for all of your online plumbing marketing activities. You can have a pretty decent website created for a pretty affordable price. You don’t have to spend a lot of money on a website. For the purposes of plumbing marketing, we have actually found that the simpler the better. You don’t need fancy graphics and all the bells and whistles, this can actually lead to distraction and you want you visitors to remain focused on the information you are providing them.


Social Media

If you haven’t created social media accounts on behalf of your business then you could really be missing out. There is a whole other world out there when it comes to social media for plumbing marketing. You can reach existing customers, fish for new customers, improve your search ranking, link traffic back to your website, and really engage with people about your business. Social media is a definite must for your digital marketing plan. If you are new to the concept start with just a few sites, Facebook is probably the easiest to set up, then maybe Twitter or LinkedIn. If you have an email contact list you can start by inviting all of your contact to befriend you or follow you. This will give you a good start.


Now What?


Once you have created your digital marketing platforms its time to maintain them. Generating content is one way you do this. Work on a blog post, share something that your find interesting that you think your audience would also enjoy. The idea behind inbound marketing tactics is to reel the leads in naturally by proving relevant information they are interested in.


Get a Little Boost


plumbing marketing

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Once you have started to establish some organic search results you can boost your efforts by running some paid ads. Paid ads a great way to gain some momentum with your plumbing marketing. While they will have a higher up cost, if done correctly they have a pretty descent rate of return. We suggest running a paid ad with Google or Facebook every once in a while because of the higher cost to be conscientious of your plumbing marketing budget.


For more plumbing marketing ideas visit our website at






Internet Marketing

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