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4 Tips to Help You Improve Your SEO Strategy – Selecting Your Keywords

January 15th, 2016 by gtowsley Leave a reply »



There has bee a lot of chatter about the importance of SEO. While a well rounded plumbing marketing strategy encompasses multiple tactics, it all eventually comes back to SEO. SEO has its hand in a lot of areas when it comes to your plumbing marketing. From optimizing your website, to your social media profiles, to your status updates, blog posts, and everything in between. Each method you use for plumbing marketing works better in conjunction with other tactics. Think of it like a web of plumbing marketing. With this in mind there is always room for improvement, especially if your plumbing marketing campaign has gotten a little stale. Lets look at ways you can improve your SEO strategy.



#1 Keyword Research

SEO strategy

NHD Asia,, 01/15/2016

Keywords play a vital role in SEO. They are also a fundamental part of setting up your SEO strategy. When it comes to choosing your keywords you need to do a little research first. Google offers a free keyword research tool that can be really helpful for you. All you have to do is provide your URL and Google will populate keywords that are relevant to your website. Another trick you can do to see how relevant your keywords are is to simply type the keyword into the browser and see what the search engines starts recommending in the drop down menu. If its a highly searched keyword it should automatically suggest the appropriate keyword or phrase, based on what people are searching for. This can give you an indication on how effective and how competitive the keyword for keyword phrase is.


#2 Use Keywords Your Customers Use

One way to be super effective in your SEO strategy is to use keywords your customers use. But how do you know what keywords they used? You can ask them. Utilize a poll or survey. This information will be the most relevant in helping you determine better keywords.


#3 Do a Competitive Analysis of Your Competitors

A competitive analysis of your competitors website is part of running a successful plumbing marketing campaign. You should be aware of what your competitors are doing so that you can remain competitive. This could also give you some insight into what keywords may be working for them. It doesn’t hurt to check out the competition.


#4 Implement More Long Tail Keywords

A long tail keyword is a keyword phrase made up of more than one word. A long tail keyword may actually be less competitive for you and therefore more effective. Consider this; a keyword that is highly competitive is going to be used more by SEO strategyother companies, a keyword phrase or long tail keyword is going to be more specific to your company with less of an audience, but this is okay, it is a more narrowed down approach that can be more effective in driving business. For example the keyword “plumber” isn’t very specific and has a broader reach than “Glendale Plumber” which is more specific and less competitive. Think of quality, not quantity.


Its important to select the right keywords for your business in order to improve your SEO strategy. The next step is to implement them. Learn more about improving your SEO by visiting today.


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