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Improving Your SEO Strategy – Implementing Your Keywords

January 17th, 2016 by gtowsley Leave a reply »


SEO strategy, 01/17/2016

Keywords play a huge role in your SEO. Selecting the right keywords in only part of improving your SEO strategy. The next step is to implement your keywords. Of course you want to incorporate your keywords into your website, but you want to be strategic about it. Lets discuss way you can improve you SEO strategy by implementing your keywords on your website and other areas you should be utilizing your keywords.


Of course you want to optimize your website. The body text in your about section, services, contact page etc… remember you want to maintain a balance when it comes to using your keywords. You want to make sure you are using your keywords enough, but not too much. Keywords stuffing is definitely frowned upon by search engines. A good rule of thumb is to make sure your context reads fluidly.


Aside from the body text of your website you should also take advantage of the “hidden areas” to use your keywords. Optimize the following areas to improve your SEO strategy:


Title Tags – title tags work as a headline for your content in search results. Title tags are important because they allow the search engines to ascertain what your page is about. They also have a huge impact on whether or not someone clicks on your link.


Meta Tags – provide a description of what your page is about in search results. Meta tags are important because they have the ability to convince someone to click on your link.


Alt Tags – alt tags provide a description of an image on your page. While not visible until you

hover over the image they provide an excellent to strategically place a keyword.


Its a good idea to optimize these areas not just to improve your SEO, but they also tell viewers what your page is about, helping to generate more clicks.


Other areas to optimize


When it comes to improving your SEO strategy you need to look a little further than your website. You should also be optimizing your social media sites, as well as your local directory sites. Most social media sites provide an area to describe yourself or your business. Take full advantage of this area. While you don’t want to bombard the area with your keywords a few mentions of your keywords is really all it takes.


To learn more about improving your SEO please visit our website at



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