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Good Practices When Using Social Media for Plumbing Marketing

January 31st, 2016 by gtowsley Leave a reply »

 

Social media can be a wonderful addition to your online plumbing marketing strategy. Leveraging social media correctly can be a very effective and inexpensive way to generate leads and take your plumbing marketing to the next level. Branding is everything when it comes to getting what you want out of using social media for plumbing marketing. In fact they go hand in hand. Social media helps strengthen your brand and in doing so you improve the results of your social media efforts.

 

Be Professional

When using social media for plumbing marketing its important to be professional. You have your personal page and then you have your business page. Avoid posting things that are personal, political, and not relevant to your business. You don’t want to alienate any potential business with your personal views, be real but also maintain a level of transparency. Keep all your posts positive and informative, you don’t just have to plug your business the whole time either.

 

Images

social media for plumbing marketing

Make a good first impression with a good profile picture

Images are crucial when using social media for plumbing marketing. For starters your profile picture and cover picture are the first impression about your business so make them count and make them good. A good head shot is always a great option for your profile picture, we recommend using a picture of yourself or your team as opposed to your company logo. Its a little more approachable. Any picture that you use for your business make sure that it is professional. Avoid busy pictures with any clutter, you want to drive your brand but you also want people to quickly associate your brand with your company, don’t leave room for distraction. Also you should incorporate pictures, videos, etc… into your posts. Studies show that posts containing images and videos are more likely to get likes, and clicks than posts without.

 

Like and be Liked

When it comes to getting “likes” on Facebook it seems like a bit of a popularity contest, and in short it is. A great way to generate more “likes” is to like others posts, pictures, business pages, etc…the more you like something the more Facebook social media for plumbing marketingwill show you more. It generates better visibility for you and your friends, so like a way. It also boosts engagement which is really important in generating business online.

 

Play it Safe

Social media has many perks, however it also comes with its fair share of security risks. Its important to protect the privacy of your clients, as well as your personal information. Definitely make your posts public, but when posting pictures make sure the geotagging capabilities of your smart phone is turned off. Geotagging can automatically tag the location a picture was taken, a definite security risk if you are posting from your personal residence or clients home. Protecting your customers information should be a top priority.

 

 

Social media can be really great for your plumbing marketing, and something that you may find you enjoy doing. It allows a way for you to connect with your customers and build a relationship with them. To learn more tips about using social media for plumbing marketing visit our website at www.growplumbing.com.

 

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