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How to Get Customers to Find Your Business

February 19th, 2016 by gtowsley Leave a reply »

 

Its important to increase your online visibility in order to get customer to find your business online. Creating a good website is only part of the equation. The next step is to get customers to find your business. So how do you get customers to find your business? You have to lead them to your business strategically. You can do this with a great content strategy, social media, and local directories.

 

Content Strategy

A good content strategy will help customers find your business by providing them with good quality content, which all internet users seek. Content that is routinely updated will help customer find your business by providing a good opportunity to optimize your content with your keywords, which will help with your search ranking further helping customers find your business. Aside from the SEO perks content also helps establish your authority in the industry and helps you build credibility with your customers.

 

Social Media

help customers find your businessThere is no doubt that social media is a great way to help customers find your business. You can grow your networks with your existing customers and seek out new ones. Implementing your content strategy into your social media is also good and helps build engagement with your following and create traffic to your website. When it comes to social media there are a lot of options. If you are just getting started we suggest going with the big 4, Facebook, Twitter, LinkedIn, and Google +. Get a feel for those sites and then branch on from there. Remember aside from helping customers find your business you are also building a brand, so keep things uniform to help strengthen your brand.

 

Local Directories

Local directories are huge when it come to helping customers find your business, especially with mobile users. Sites like Yelp and Google Local can be instrumental in helping customers find your help customers find your businessbusiness. So take advantage of these sites. Optimize your sites with your keywords, add pictures, add your logo, and make sure that all the pertinent business information is accurate. Many of these sites also allow you to add your website, a crucial part of information to help customers find your business. Many of these sites also allow for ratings and reviews which also help customers find your business. Encourage your customers to leave positive feedback and reviews to help increase your visibility.

 

These are just 3 areas you can focus on to help customers find your business. If you are just starting out, concurring these areas will give you a good start. You may also want to consider running a paid ad here and there to boost traffic. Facebook is a good place to run ads, or you may consider a Google Adwords campaign. To learn more about plumbing marketing and how to get customers to find your business please visit www.growplumbing.com.

 

 

 

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