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Running Paid Ads for Plumbing Marketing: Facebook vs. Google

March 8th, 2016 by gtowsley Leave a reply »

 

Running paid ads for plumbing marketing is a great way to get a boost in traffic and increase your visibility. While paid ads do come with a price tag, they are good to run every once in a while to help increase awareness about your brand. When running paid ads for plumbing marketing you may not know which direction to go in; Facebook or Google? Both are great options that can tremendously impact your plumbing marketing.

 

Facebook Ads

Facebook has 1.28 billion monthly users, making Facebook an obvious choice to gain visibility for plumbing marketing. The thing that is really great about running ads on Facebook is how detailed the insights can be. Facebook collects a tonrunning paid ads for plumbing marketing of information on each of its users, and as creepy as this sounds it is great for marketing purposes. Facebook knows the places you visit, the things you like, your relationship status, etc…this enable you to be extremely specific when it comes to running ads on Facebook. With that being said Facebook tends to be a better platform for creating brand awareness because it is more social in nature. Users don’t go to Facebook to search for goods and services they go to Facebook for the social interaction, to see what their friends are up to, and read some news. Boosting posts is a great way to generate brand awareness with Facebook when running paid ads for plumbing marketing. You can do this by syndicating your blog to Facebook and then boosting it so that more people will see your post. This will help generate more brand awareness for your plumbing company.

 

Google Ads

running paid ads for plumbing marketingGoogle took the whole idea of paid ads and ran with it, and with good reason. With 2.6 billion searches performed on Google each month its a huge money maker for the search giant. People go to Google to search for a variety of things; from products, services, and research Google provides users a wealth of information on all of the topics they are searching for. What great about Google for running paid ads for plumbing marketing is Google knows what people are searching for. This can give you a lot of insight when it comes to selecting the right keywords. Of course the more competitive the keyword is the harder it will be to generate results and the more expensive your campaign can be. If you are looking at boosting more sales then Google is a better choice for running a paid ad for plumbing marketing. With more users searching for goods and services you will more likely find an audience that is willing to convert.

 

When it comes to running paid ads for plumbing marketing its important to consider the importance of both increasing brand awareness and boosting sales. Both are important to the longevity of your business. We recommend using a strategy that incorporates both paid ads on Facebook and paid ads on Google. Creating brand awareness is important for generating organic results and boosting sales also helps your bottom line. To learn more about running paid ads for plumbing marketing and other plumbing marketing topics visit our website at www.growplumbing.com.

 

 

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