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4 Areas to Focus on Right Now for Your Plumbing Marketing

March 15th, 2016 by gtowsley Leave a reply »


plumbing marketingWe all want great results for our plumbing marketing this year. With trends constantly changing sometimes its hard to know what areas you should be focusing on. Here we have outlines specific areas that are key to being successful with your plumbing marketing right now.


#1 Content

When we say content we mean good quality diversified content. Aside from updating a blog every week, video content is becoming increasingly important for online plumbing marketing. YouTube and other short marketing films have proven to be very effective for generating traffic and improving conversions. You don’t have to spend a lot of money on production, in fact most smart phones come with pretty decent cameras you can record with. Also consider adding images to your blogs and using infographics, both of which help increase engagement.


#2 Focus on Mobile Marketing

Last year there was a huge emphasis on mobile marketing and this this has only exemplified the importance of mobile marketing. More and more users are using their smartphones and tablets to access information on the go. Its important that your plumbing marketing efforts meet those demands. Make sure your website is mobile friendly, and also take advantage of local directory sites like Yelp! and Google Local, both of which interface well with mobile users.


#3 Website Speed

Not only is it a must to cater to mobile users this year but you will also want to check the speed your website loads. If there is any lag you can bet that you will loose the attention of your traffic quickly boosting your bounce rate. Now days people want information now and if they have to wait they will move on. You can use Google’s PageSpeed Insights to analyze the speed of your website for free.


#4 Retargeting Ads

Retargeting ads are great for your plumbing marketing. They kind of just follow visitors around to remind them about your business. To be truly successful with retargeting ads pay close attention to the pages of your website that are generating

plumbing marketing

The Sweetest Plumb Podcast,, 03/15/2016

the most traffic and focus on those pages. Retargeting ads can be very effective for your plumbing marketing because the customer is already interested in your company because they clicked on your website, since they are familiar with it they are more likely to revisit than someone who hasn’t been to your website already. Retargeting ads are also more affordable to run than other PPC ads.


One of the most important things you can do for your plumbing marketing is to measure your success by consulting your analytics report. Your analytics report will give you a wealth of insights to help you more strategically craft your plumbing marketing plan. To learn more about plumbing marketing contact grow plumbing today!

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