Its easy to get caught up in what you should be doing and what you shouldn’t be doing when it comes to your plumbing marketing. While there are some definite do’s and don’ts some things you think you shouldn’t be doing are actually myths. Lets take a look at some of the most common myths about online plumbing marketing you might believe.
#1 Email Marketing is Spam
This couldn’t be farther from the case. In fact email marketing can still be quite effective for your plumbing marketing if done correctly. Email marketing should be done strategically. To avoid coming off as spam send carefully crafted emails to 
people that have already shown an interest in your brand. Use specific strategies like content, referral programs, coupons, etc.. to capture the interest of your audience and their email address.
#2 More Traffic = Money
A steady source of consistent traffic is good for your plumbing marketing, however it doesn’t necessarily mean that you will be closing more deals. When it comes to generating traffic to your website you want to focus on generating traffic that is of good quality, meaning people that would actually become customers. Make sure you are targeting the right audience. You also want to make sure your website is designed to convert. Many times we see websites fail that have a great source of traffic because they are poorly designed. Make sure your website is easy to navigate, free of clutter, and make sure your contact information is easy to find.
#3 Success Happens Over Night
When it comes to running a successful plumbing marketing strategy it really does take time. You want to grow your traffic organically to get the best quality traffic. Building an organic following simply takes time. Its takes a lot of effort and consistency. You need to incorporate content, social media, link building, and SEO. Success with online plumbing marketing does not happen over night. Although you can get a boost running a paid ad, these cost money and while they deliver results the type of results they deliver isn’t sustainable without spending more and more money.
Need help with your plumbing marketing? Contact Grow Plumbing today! We specialize in all things plumbing marketing and can come up with a customized plan that fits your individual needs.
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