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3 Reasons Your Content May Not Be Generating the Traffic You Were Hoping For

May 21st, 2016 by gtowsley Leave a reply »


Hopefully you understand the importance of having a good content strategy by now; after all that saying “content is king” doesn’t exist for nothing. The fact of the matter is that content marketing is crucial for your plumbing marketing, and we want to make sure you get it right! Here are some reasons your content may not be generating the traffic you were hoping for.


#1 Leveraging Keywords

generating traffic with your contentYour content may not be generating the traffic you were hoping for if you fail to use your keywords. SEO or keywords is part of content marketing. With a well written blog you can easily utilize your keywords that you want to rank for. Generating new content is the easiest and safest way to perform some much needed SEO. Start by identifying the top keywords you want to rank for and generate content around those words. Remember its important to stay relevant to the keywords you have selected. For example if your keyword or keyword phrase is “best kitchen faucets” have you blog be about kitchen faucets. You can’t use keywords that rank really high and then write a blog that is on a different subject matter. Your content may generate traffic, but your bounce rate could be high. Also try to utilize your keywords in a way that is fluid and easy to use. You don’t want to overuse your keywords, but then you don’t want to overuse them either. Try to find balance.


#2 Proper Distribution

Creating good content is only half the battle, the next step is distribution. Your content may not be generating the traffic you were hoping for if you are not sharing it! When it comes to distribution get the word out there! You should be sharing your blog anywhere and everywhere you can. Share the link to your blog on all of your social media sites like Facebook and Twitter, this is not only good for your content strategy but also good for your social media strategy as well. Also include your blog on a few social bookmarking sites like Digg or StumbleUpon. The more places your content is out there the more exposure you will get. Appearing in more places is also good for your search ranking.


#3 Images

Your content may not be generating the traffic you were hoping for if you don’t include a couple of relevant images. Images help break up the monotony of words and can actually help prove your point. Not everyone loves to read so its important

generating traffic with your content

Kuli Kuli,, 05/20/2016

to utilize different types of content in order to appeal to more people. You can use a could of carefully placed images or even video that supports your topic. Utilizing images in your blog can also help strengthen your brand, increase engagement, and actually get your content more shares.


Creating good quality content is important for your plumbing marketing. Creating good content that generate the traffic you were hoping for may take a little more time and planning, but it is worth the time. Content is one of the best things you can do for your plumbing marketing. Learn more about generating more traffic with your content at




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