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Getting Started With Your Plumbing Marketing

June 5th, 2016 by gtowsley Leave a reply »


The decision to embark on the exciting journey of growing your plumbing business is a big decision. Taking your plumbing company to the next level could profoundly affect your future. Whether you make it or break it is all up to you and effort you are willing to put into it. One thing you have to consider when expanding your business is how you are going to market your business. Part of growing any business starts with a good solid marketing strategy. Its important to have a good plan when it comes to your plumbing marketing so if you are just getting started, or even if you have been at it a while its a good idea to put a plan in action.


The Basic Building Blocks of a Good Plumbing Marketing Plan

 plumbing marketing

#1 What

One of the fundamental steps of forming a good plumbing marketing plan is to know what you trying to do. This covers several different areas. First you need to know what you are offering. What is your company all about? What sets you apart from the competition? Think about niche areas and the basic culture of your business. This will help you form a good brand, which is what you are going to be promoting and strengthening everyday with your plumbing marketing.


#2 Where

Where do you want to go? Once you know what you are you need to know where you are going. Part of your plumbing marketing plan should encompass your goals. You can’t very well make a plan for your plumbing marketing without setting some goals for yourself. Where do you see your business in 3 months? 6 months? A year from now? 5 years from now? Once you have established you goals go to work on a actionable plan. Remember setting goals is only part of it, creating a plan is the next step. A goal without a plan is just a wish.


plumbing marketing

The Stone Foundation,, 06/05/2016

#3 Words

Words as in keywords or keywords phrases is a basic part of a good plumbing marketing plan. What words or phrases can you identify with your plumbing marketing? Your keywords make up your SEO or search engine optimization. You need to think about what words your customers would use to find your business online. For best results try to be as specific as possible. The broader the term is going to be more competitive and deliver broader results. You will be using your keywords throughout most of your plumbing marketing. From your website to social media sites and local directories. From blog posts to status updates. These words will become part of your brand.


#4 Who

Who you are marketing to is just as important and what keywords you are using. So who are you marketing to? What type of person is your ideal customer? Where do they live? How old are they? What are their interests? Knowing these things can help you narrow down your plumbing marketing and be as effective as possible. It will help you know where to spend more time as well, for example is your target audience spending more time on Facebook or LinkedIn? Identifying who you target audience is will also be important when it comes to running ads online. After all you want to make sure that the right people see your ads right?


Going through the 4 W’s of plumbing marketing will help you understand your brand better, and what outlets you want to use for plumbing marketing. Designing your plumbing marketing strategy around your ideal customers is a great way to stay ahead of the game and remain competitive. To learn more about plumbing marketing visit our website at



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