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Social Media for Plumbing Marketing – Run Your Social Media Campaign Like a Boss

June 14th, 2016 by gtowsley Leave a reply »

 

Utilizing social media for plumbing marketing is a great way to reach a large audience of prospective customers. That’s why you can find just about any type of business on social media these days. Its a great way to find new customers, connect with existing customers, strengthen your brand, run ads, and share news regarding your business. Here is a fool proof plan to help you run your social media campaign like a boss.

 

#1 Decide Which Profiles Suite Your Individual Needs

Deciding which sites you want to use in your social media for plumbing marketing is the first step. You may decide that not all social media sites work for your company. You won’t know until you do a little investigating. Do your research and see what works for you. Remember you want to be in places where you ideal customers are. Facebook, Twitter, and LinkedIn are good places to start, then you may want to look into other sites like Pinterest and Instagram.

 social media for plumbing marketing

#2 Set Up Profiles

Creating your social media profiles is the next step. Make sure you complete your profiles with as much information as you can. Take advantage of the space provided for your bio or about section and optimize them with your keywords. Include links to your website and other social media sites. Include images that are professional and promote your brand. Make it easy to find your contact information.

 

#3 Content

Once you have set up your profiles the next step is to create a good content strategy. Content is plays an important role in social media. You should be updating your status on a regular basis, sharing links that are useful, promoting your blog, sharing videos, images, infographics that are relevant. This will be an ongoing process, your content will need to be maintained regularly.

 

#4 Connect With Customers

You will want to build your audience when using social media for plumbing marketing. Connect with existing customers and seek out new ones. Most social media sites offer pretty extensive search options to really narrow down prospective customers. When growing your audience a good place to start is with your existing email contacts, which can typically be uploaded to your profiles. Also consider adding family and friends.

 

#5 Run Ads

When using social media for plumbing marketing paid ads are a great way to get a little boost. Strategically timed ads can help promote any new promotions or services. When running ads you also have the ability to really specify the parameters for who sees your ad, ensuring the right target audience is getting the message. This is a great way to increase traffic to your website and increase engagement.

 

Using social media for plumbing marketing should be a fun way for you to connect with customers and promote your business. If time is of the essence remember you can always ask for help. At Grow Plumbing we specialize in plumbing marketing and can help come up with a customer social media plan that fits your businesses needs. Learn more here.

 

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