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Local SEO: Your Google Local Listing

June 18th, 2016 by gtowsley Leave a reply »

 

These days local SEO plays a huge role in the ranking of your plumbing business in search results. Local searches account for a large portion of searches being performed and can actually give you some pretty amazing results. That’s why it makes perfect sense to focus your efforts on your local SEO starting with your Google Local listing.

 

Why Focus on Google Local?

local SEOGoogle still accounts for the highest volume of searches with over 100 billion searches performed each month. With that kind of activity its a no brainer. Google local results typically appear towards the top of search results which is why your Google Local listing is so important.

 

 

The Keys to Success for Your Google Local Listing

 

#1 Claim Your Listing

The first step towards success for your local SEO is claiming your Google Local listing. Chances are there could already be an existing listing for your business on Google. Claiming your listing allows you to verify that the information about your business is accurate and also ad important supporting information like pictures and links.

 

#2 Make Your Listing Your Own

Part of claiming your Google Local listing is making it your own. Optimize your listing with your keywords and provides links to social media sites and your website. You should also include images and logos to help strengthen your brand.

 

#3 Encourage Reviews

Google Local allows for reviews about your business, which is a great option. Many customer look to other customers experiences before making a selection. Good reviews also helps boost your position in search results and helps with SEO.

 

#4 Make Sure Your Website is Mobile Friendly

Your website’s mobile friendliness is extremely important these days. Since most users are performing mobile searches this only makes sense. Not only is it important for visibility it is also a requirement from Google, and will affect your conversion rate.

 

#5 Update Your Listing

Updating your listing on a regular basis to make sure that all information is accurate. Maintaining your listing also allows you to respond to feedback and reviews.

 

Many find that local SEO is their ticket to SEO success because it is more concentrated on the right target audience it can deliver higher quality traffic. Learn more about local SEO and your Google Local listing here.

 

 Internet Marketing

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