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Three SEO Tips You Can’t Ignore for Your Plumbing Marketing

June 24th, 2016 by gtowsley Leave a reply »

 

SEO is still very much and important part of your plumbing marketing. While it may look slightly different than it did 10 years ago it should still be a priority for your plumbing marketing strategy. With more of an emphasis on quality search results are delivering more relevant content to users and also more relevant leads for marketers. Quality is important on both sides when it comes to SEO and plumbing marketing. While you want as much exposure as possible it is also important to make sure that the exposure that you get is good quality. Here are some SEO tips that will help you build a solid campaign and bring in quality leads.

 

#1 Make Sure Your Website is Index-able

SEO tipsGoogle uses web crawlers that index each website. There are certain elements that each website should have to ensure that they are getting properly indexed by web crawlers. Aside from the body text of a website, web crawlers also index title tags, meta tags, and alt tags. Easy navigation is also important, and now with more of an emphasis on mobile friendliness your websites ability to convert for mobile users is another factor.

 

#2 Focus on Quality

Focus on quality when it comes to your keywords and keyword usage. Its important to strategically utilize your keywords throughout your website and social media sites, however quality is extremely important. Keyword stuffing is never a good choice, it can serve to alienate potential visitors and have a negative impact on your search ranking. Hidden text is also a no no, you could suffer a Panda penalty if you misuse keywords. Focus on high quality keywords that are relevant and create a balance with them. Quality also applies to links. Good quality links are just as important to your plumbing marketing as your keywords, however its important to remember that if its questionable then veer on the side of caution.

 

# 3 Generate Content With Your Audience in Mind

Content is an important part of your plumbing marketing. While you want to produce a steady stream of content for search ranking purposes it is also important to create content with your customers in mind. Consumer driven content that is SEO tipsproperly optimized will give you the best of both worlds, as you want to increase your search ranking to gain more visibility and also increase your readers engagement. If people aren’t interested in what you are creating then you won’t be able to convert them.

 

While SEO has changed a little over the years it is still an effective tool to leverage when it comes to your plumbing marketing. For more tips on SEO and other plumbing marketing topics please visit our website at www.growplumbing.com.

 

 

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