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Get Moving to the Top! How to Get Your Plumbing Business at the Top of Search Rankings

July 7th, 2016 by gtowsley Leave a reply »

 

Search rankings play a huge role in growing a plumbing business. When searchers are looking for a plumber most often they will find a plumbing business that fits their needs at the top of search rankings. That’s why you should always strive to improve your search ranking. Of course you can always pay Google to feature your plumbing business at the top of search rankings with an ad, this method will deliver some results however at a cost. If you don’t have room in your plumbing marketing budget for such expenses then you can try and and get your plumbing business at the top of search rankings organically. Here are some things you can do to help get your plumbing business at the top of search rankings.

 get your plumbing business at the top of search results

#1 Optimize!

SEO plays a role in determining which websites are featured at the to of search rankings based on their relevancy. Google sends out its robots to index each page of your website, and one of the things these robots index is keywords. Strategic use of keywords can definitely help get your plumbing business to the top of search rankings. You should in fact take advantage of every chance you get to optimize including local directory sites and social media profiles. A few things to keep in mind for your SEO:

 

  1. Keywords can be competitive, so choose wisely. Stick to keywords that are specific to your plumbing business and relevant.

  2. Don’t abuse your keywords. While you want to use your keywords abundantly, you also want to make sure you aren’t overly using your keywords. Make sure you can easily read and understand the text.

  3. Continually update. A blog is a great way to continually update your information with fresh use of your keywords.

 

#2 Social Media

Social media is another great way to get your plumbing business at the top of search rankings. The more places you appear the more ways your plumbing business can appear at the top of search rankings. Social media also provides and excellent platform for you to distribute your blog. Its all about increasing your visibility.

 

#3 Local Directories

Local directories play a huge role in search results, in fact most listing at the top of search results aside from the paid ads are local directory listings for Google Local or Yelp! Most of these sites are free and provide a great way to increase your visibility, especially for mobile plumbing marketingusers. As more and more searches are being performed on mobile devices like smart phones and tablets its important to make sure that your plumbing business is accessible for them. Local directory sites like Google Local and Yelp! Have become the go to method for performing searches for goods and services on mobile devices.

 

 

When trying to get your plumbing business at the top of search rankings organically its important to keep in mind that it does take time. While your wont see results over night, organically achieving a top page ranking for your plumbing business is more sustainable in the long run, than paying for ad placement. To learn more about plumbing marketing and how to get your plumbing business at the top of search rankings click here.

 

 

 

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