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Top Reasons for Low Conversions

July 10th, 2016 by gtowsley Leave a reply »



low conversions

Profit Blog,, 07/10/2016

Generating traffic with your plumbing marketing efforts is only half of the equation. The other half is converting the traffic into customers. The more traffic you have the better you conversions will be right? Ideally yes, however sometimes you have to give a little extra push in order to entice visitors into becoming customers. Here are some reason you could be suffering from low conversions.



Website too Busy

When it comes to converting visitors into customers its important to make sure you have their full attention. Leading them to a website that is too busy can cause them to loose focus on the task at hand; becoming a paying customer. Keep your website simple in design using complementary colors that are easy on the eyes. Avoid using too many graphics that can deter attention away from the topic at hand.


Website is Confusing

Part of making a good website and increasing conversions is making sure your website is easy to navigate. Clearly labeled tabs that lead to the corresponding pages is really important. Also making sure important business information is front and center and easy to find. You could be suffering low conversions if you are making your visitors work too hard to find the information they are after.



Not Staying Relevant

Relevancy is really important when it comes to increasing conversions. You don’t want to mislead people. If you are driving traffic with a specific topic or idea the corresponding web page needs to match. Not staying relevant can not only lead to low conversions but also land you a penalty from search engines.


Mobile Friendliness or Lack There Of

Another reason you could be suffering from low conversions is having an outdated website that does not convert for mobile users. In today’s day and age mobile friendliness is extremely important, as more and more users are using mobile devices to find the goods and services they are after. If you are unsure if your website is mobile friendly check it out. Most web hosts allow for easy conversion. If you are unsure about how to fix this contact your web host or site administrator.


low conversions

Adobe Business Catalyst,, 07/10/2016

Aside from design and functionality of a website sometimes customers need a little incentive. Consider running a special or promotion. It can be geared towards referrals or even first time customers. People like to feel like they are getting a good deal. A promotion may be all you need to increase your conversions. Running a promotion also provides a source for content to share on your social media sites. Or you could run an ad, just be sure to stay relevant. For more information on increasing your conversions and other plumbing marketing topics please visit


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