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Establishing the Right Keywords for Your Plumbing Marketing

July 17th, 2016 by gtowsley Leave a reply »


Keywords are important for your plumbing marketing because they help establish what you are marketing and who you are marketing to. You can design your entire plumbing marketing plan around your keywords. Establishing your keywords should be one of the first steps in creating a good, solid plumbing marketing strategy. There are a few things you should consider when choosing the right keywords for your plumbing marketing.


Establish What You Are Doing

One of the fist things in selecting keywords for your plumbing marketing is to establish what you are doing. What things do you want to target in your plumbing marketing strategy. Are the there areas that you specialize in that you would like to target for your plumbing marketing, for example green plumbing, or perhaps remodeling. Keywords related to these topics will help you formulate a more complete plumbing marketing plan and give you some areas to focus on.


Establish Where You Are Marketing

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Local Vox,, 07/17/2016

Another fundamental step in selecting keywords for your plumbing marketing is to establish your geographic perimeters. Narrowing down your keywords geographically is a great way to stay relevant, bring in more quality leads, and remain more competitive. Keywords can be extremely competitive, especially for higher ranking keywords. Adding a specific location is a great way to select keywords for your plumbing company that aren’t as competitive.


Establish Who You Are Going to Market To

Knowing who is audience is is crucial in determining your keywords for plumbing marketing. By identifying individuals that meet your criteria for ideal customers you can select keywords that area tailored to you target audience. Using keywords for your plumbing marketing that are geared towards your ideal customers allows you to work more efficiently and more effectively.


Establish How You Are Going to Market

Part of employing keywords for your plumbing is determining how you are going to utilize them. The obvious places are on the body text of your website and on your blog. Other areas that are important are titles tags, meta tags, and alt tags on your website, social media sites, keywords for plumbing marketingand local directory sites. Always seize and opportunity to optimize.


Lear more about choosing your keywords for plumbing marketing and other plumbing marketing topics here.


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