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Good Practices When Using Your Keywords for Plumbing Marketing

August 17th, 2016 by gtowsley Leave a reply »



Keywords play and important role in your plumbing marketing. Keywords are instrumental in increasing search ranking, driving traffic to your website, and help you create a central theme for your plumbing marketing. As with most things, having a plan for implementing your keywords is a good idea and will help you get better results. Here are some good practices when using your keywords for plumbing marketing.


Do Your Research

keywords for plumbing marketing

The World Cafe,, 08/17/2016

Before getting started on any campaign you should do your research first. You want to make sure that the keywords you have selected are right for what you are trying to accomplish. Some things you can do get research the keywords you are thinking about is to use the Google Adwords tool and see how competitive the keyword is. Remember the broader the keyword or keyword phrase the more competitive it will be, which means it will be harder to rank for. You can also try typing your keywords into the Google search bar and see what Google suggests. This will help tell you what others have searched for and help you create more relevant keywords to what people are searching for.


Stay Relevant

It is really important to make sure your keywords are relevant to your business. Don’t use a keyword that is popular or trending just to get traffic. This could result in a high bounce rate, which means that the visitors are leaving your site right away. Remember you want to increase your traffic but you also want that traffic to be convertible. Don’t waste you time or energy on marketing to people who would never become a customer.


Keep Balance

Another important thing to keep in mind when using keywords for plumbing marketing is to maintain balance. You want to use your keywords, however you want to make sure that you are applying the correct ratio. Don’t stuff your website full

keywords for plumbing marketing

PERICHORESIS,, 08/17/2016

of keywords, this is hard to read and you could end up being penalized by Google. Instead use your keywords frequently but appropriately.



Keywords can be used everywhere not just on your website. For the best results you should also optimize your social media profiles, blog, and local directories with your keywords. This will help improve your search ranking and also help unify your plumbing marketing efforts.


For more tips on using keywords for plumbing marketing please visit our website at



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