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Profile Picture – Make a Great First Impression

August 19th, 2016 by gtowsley Leave a reply »

 

The profile picture you use when using social media for plumbing marketing is really important. It is the first thing that people will see about your company and therefore will be the first impression they get. Its important to make a great first impression with your profile picture, after all it could be the deciphering factor as to whether or not a person will click on your profile to investigative more. Here are some tips to make a great first impression with your profile picture.

 

Have a Profile Picture

make a great first impression with your profile pictureThis sounds simple but there are some who choose to forgo their profile picture all together and this is a huge mistake. Not having a profile picture shows that you are disengaged and not a participant. Since participation is a huge part of social media you could be sending the wrong message and alienating yourself from what could be a really great experience for you and your business. People are more likely to view your profile when they can see who is on the other end. A blank profile will get less clicks, less friend requests, and have a lower rate of friend requests being accepted. Don’t be that guy or gal!

 

Avoid Using Your Logo

Using your logo isn’t a good choice for your profile picture. While you want to strengthen your brand and you want people to be curious about your brand, people want to connect with real people when it comes to using social for plumbing marketing. It makes things more personal which allows for better connection with other users. If you want to incorporate your logo into your profile that’s fine, logos make for good cover photos or subsequent images you share on your social media profiles.

 

Be Professional

Professionalism is also really important when using social media for plumbing marketing. This means taking a nice head shot, doesn’t have to be done by a professional photographer, but a clear shot of you with little distraction in the make a great first impression with your profile picturebackground. Avoid adding personal elements like pets, hobbies, and accessories, you can save pictures with your pets for your personal profile. Just focus on you and your business. A nice shot with you in your uniform by your work truck or in front of your office sign is a good choice. Be sure to smile and relax for your picture.

 

Other Images

Its always a good idea to share other images with your friends and following. Images make for great content and help engage users with your brand. Share pictures of your staff, or pictures of your work. Before and after pictures make for great content and can help demonstrate your knowledge and skill.

 

For more information on using social media for plumbing marketing or how to make a great first impression with your profile pictures please check out our other articles.

 
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