How Checking Out Your Competitors Can Help With Your Plumbing Marketing

September 2nd, 2016 by gtowsley Leave a reply »

ABC.Net, http://goo.gl/YGIiDq, 09/02/2016

The plumbing industry can be a very competitive field. When it comes to your plumbing marketing you want to try and stand out from the competition as much as possible. That’s why its important to check out what your competitors are up to with their plumbing marketing. While it may seem shady to some, not knowing whats going on with your competitors can actually harm you, not to mention the fact that they have probably already scoped out what you are doing. And just because you are checking out what your competitors are up to does not mean you have to copy them either. Here are some reasons how checking out your competitors can help with your plumbing marketing.

New Ideas

Checking out your competitors can help with your plumbing marketing by giving you some insight. Maybe your competitors are doing something you never thought about doing. By checking out your competitors you can get new ideas for plumbing marketing. While you want to stand out and not copy what others are doing, it can help you develop new ideas for your own plumbing marketing strategy.

Test The Waters

Maybe your competitors are doing something you have thought about doing but haven’t tried yet. By seeing what your competitors are up to you can see what is working for them and what isn’t. While some plumbing marketing strategies may work well for one company and

Printer Presence, http://goo.gl/E0R7dd, 09/02/2016

not for others, you can kind of get an idea how a certain plumbing marketing strategy will work in your demographic with your target audience.

Stand Out

Checking out your competitors can help you stand out with your plumbing marketing. Part of being competitive is standing out from the competition. But how will you know what direction to go in if you don’t know what your competitors are doing? In order to formulate a competitive plumbing marketing strategy we recommend performing a competitive analysis on at least three of your competitors. Here’s what you should look at when performing a competitive analysis:

Website
Social Media Presence
Local Directories
Content Strategy
Search Ranking

By scoping out the competition you can form a better strategy for your plumbing marketing. You don’t have to imitate them, but just being aware of what others are doing can be very valuable knowledge. To learn more about plumbing marketing and how to stay competitive check out some of our other articles here.