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Digital Marketing for Plumbers

September 12th, 2016 by gtowsley Leave a reply »

Digital Marketing for Plumbers

In the world of digital marketing for plumbers, there are a lot of things to learn and it is a process. Though it’s ultimately beneficial because with an ongoing effort you can to obtain targeted traffic to your website that converts into sales. From a big picture point of view, there are four major aspects to digital marketing. These main topics are what you will learn about in this article. They are:

  • Technology
  • Content
  • Traffic
  • Conversions

1. Technology Your main digital asset will be your website. You want your website to be fast, secure, and easily customizable. The first step is to purchase your domain from a registrar such as GoDaddy or NameCheap. You will need to host your website and should choose a reputable hosting company such as GoDaddy or TurnkeyInternet. Once you have your domain and hosting you can build your website. Popular hosting companies will have an automatic website installer program called Softaculous or Fantastico. You can use this program to install a free, open source content management system such as WordPress, Joomla, or Drupal to build your website. After using all three it’s safe to say that WordPress is the most user-friendly. It’s also highly customizable and can be made to be fast and secure.

2. Content Once you have your website content management system installed you can begin creating content for your website. Content should be written with two purposes in mind and they are website visitors and search engine bots. Both play an integral role in the success of your business. So it’s important to write well-written content that is valuable to your human audience. And it’s important to optimize this content to be found by search engines bots as well so it gets indexed and found by your prospects when they search for your focus keywords in search engines. In addition, it’s important for prospects and search engines that you have an About, Contact, and Privacy page on your website.

3. Traffic In digital marketing, there are three main ways to gain traffic to your business. In Google specifically, prospects find your business through the local Maps section, organic search listings, and paid ads. You can get in the maps section if you have a physical business address by signing up for a Google My Business account. Organic listings are obtained by optimizing your content to be found by search engines for your target keywords. This is called search engine optimization or SEO. Finally, you can bid against your competition for paid traffic and space for your ad on the first page of Google. This is called pay per click advertising or PPC.

4. Conversions The whole purpose of having a website for business and digital marketing for plumbers is to convert visitors into leads and sales. And since you can only grow what you can measure online it’s important to test and track whichever traffic method you choose. In addition, you only have a few seconds to make a great first impression and keep prospects on your site so make this count by having a fast loading site and using a professional design that suits your brand. is a great way for plumbers to learn the ropes and get help with your digital marketing call today! Article by David Scott Google+

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