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How To Get Google Ranking For Multiple Locations

September 21st, 2016 by gtowsley Leave a reply »

 

 

google ranking for multiple locations

I Blog Zone, https://goo.gl/sRC8m6, 09/21/2016

If you are a plumbing business that has several locations across the country, county, or city, you may find yourself in a situation where you are faced with the challenge of creating geo location pages that talk about your services in an effort to improve your Google ranking for multiple locations. Below are some guidelines and recommendations to help you along the process and get Google rankings for multiple locations.

Choose Subdomain or Subfolder

You need to decide if you wish to use city.yourdomain.com or yourdomain.com/city for your geo-faced landing pages. We would recommend in most cases using yourdomain.com/city as you can leverage the power of the domain name and each city page will not get treated as a separate website from a Google perspective.

Technical Items

  1. Ensure that the page includes a Geo Location Tag
  2. Add schema markup for local business
  3. Add breadcrumbs to the website (allows users to go up a city level to state level and select a city or even country level and select a state)*Claim/submit the local business to Google MyBusiness
  4. Submit NAP (Name Address Phone Number) to Local Directories/Citations (Infogroup, Acxiom, Neustar, Factual, FourSquare, Superpages, BestofWeb, InsiderPages, Bing etc)
  5. Include the City Name in the Title Tag, Description Tag, H1 Tag of the local page. You don’t always need to put the location in the Title Tag , sometimes just having the service you do followed by your company name is good enough if you do everything else. Test this.
  6. Geotag images if necessary (images that have to do with the local place – buildings, landmarks etc)
  7. Configure Google Webconsole for each location (only if using subdomain or different domain, if using subfolder not required)
  8.  Ensure SEO friendly URLs that contain the city name www.yourdomain.com/city

Content

It can be hard writing unique content for each location about the same service, but below are some suggestions on how to get around that. The more you can do that are applicable to your business the higher the probability of getting better Google rankings for multiple locations. 

  1. In the first sentence or first paragraph include the city you are targeting
  2. Embed Google Map of the business listing on the local landing page
  3. Include Business Name, Address, Phone Number as text
  4. Include Testimonials for that local business
  5. Include Case Studies for that local business
  6.  Include Bios of staff members if applicable
  7. Add pictures (exterior, interior) from the local business
  8. Include News of what is happening in or around that local area

Getting Google ranking for multiple locations may be a little confusing, however by creating geo specific landing pages with locally driven content you can help improve the search ranking for all of your locations as long as you are consistent. To learn more about improving your Google ranking for multiple locations or simply just improving your Google ranking for your plumbing business in general please visit www.growplumbing.com.

 

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