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Tips for Creating a Professional Looking Website on a Budget

September 27th, 2016 by gtowsley Leave a reply »

 

Your website is an important part of your online plumbing marketing. Think of your website as the central hub of all of your plumbing marketing efforts, eventually everything links back to your website right? A website is a powerful tool, that if done correctly can do a lot of work of increasing sales for you. It used to be that in order to get a professional looking website your would hire a web designer who understood html code to create a masterpiece for you. However these days you no longer need to spend a ton of money on a professional website, in fact it has never been easier to build a great website on your own and a fraction of the cost. Here are some tips for creating a professional looking website on a budget.

 

#1 Register Your Domain Name

The first step in creating a professional looking website on budget is to register your domain name. Keep in mind that your first pick of domain name may or may not be available so its always a good idea to have a couple of other choices. You can easily register your domain name at a couple of sites, www.godaddy.com and www.register.com are two popular sites that you can use to register your domain name. There will be a nominal fee associated with registering your domain name. Its usually around $10 a year, give or take a little. You can also choose how long you want to register you domain name for, some sites will let you register your domain name for up to 10 years.

 

#2 Select a Host

create a professional looking website

Business to Community, https://goo.gl/r6RR6M, 09/27/2016

The next step for creating a professional looking website on a budget is to select a host. While many domain name registry sites also provide hosting service, we recommend going with an outside source. One of the best and most comprehensive hosting sites that will allow you to create a professional looking website on a budget is WordPress. In fact a lot of other hosting sites allow you to actually use WordPress to design your website. WordPress is not just a powerful blogging site, but also a great way to create a professional looking website on a budget. WordPress offers and extensive selection of professional themes that are completely customization. You can upload your logo and pictures easily, and create a blog that is hosted directly on your website.

 

#3 Create Content

Once you have established a theme you will need to create content for your website. A good professional website needs to have a good home page, about page, services pages,blog page, and contact page.

create professional looking website

Miva, https://goo.gl/1W3YMY, 09/27/2016

You may also want to consider a page for testimonials and a page for examples of your work. This is where the keywords you want to rank for come into play. When creating content for your website its important to watch the length of your text, the balance of your keywords, and the relevancy of your text. You will also want to incorporate supporting images and supporting links to both internal and external links (ie: social media sites, local directory sites, networking partners, etc…)

 

A couple of things to consider when creating a professional looking website on a budget are: How are your going to promote it? And routine maintenance. As far as promotion goes a great way to promote your website is with you social media accounts. Share your new or updated website with your social media following. You should also add the link to your website on your local directory listings as well as your social bookmarking sites. This is a budget friendly way to promote your website. You may also want to consider running some ads, however keep in mind there is a cost associated with this.

 

When it comes to routine maintenance for your website its important to continually update the content on a regular basis to keep thins fresh and relevant. An easy way to do this is to maintain a blog on your website. Its a good idea to update your blog on a weekly basis with new content. A blog helps improve you search ranking and improve your credibility. To learn more about creating a professional looking website on a budget and other plumbing marketing related topics please visit www.growplumbing.com.

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