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How a Strong Customer Relations Strategy Can Help You Gain Repeat Business

October 27th, 2016 by gtowsley Leave a reply »


There is no doubt the customer service is important for your plumbing business. How you manage your customer relations is a vital aspect of having good customer service. In this day and age customer service accounts for a large portion of customer satisfaction. In fact many customer value customer service over quality of service. By developing a strong customer relations strategy you can successfully improve you customer service experience for your customers and gain repeat business.


customer relations

Ether Speak,, 10/27/2016

One reason why you want to have a strong customer relations strategy is because it makes your customers feel important. Its important to make sure you customers feel wanted and important. A strong sense of well being goes a long way. With that being without a customer relations system in place how can you keep track of the individual needs of your customers? Creating a data base for your customers is a great way to keep track of all of the important information about your customers. Information that is important to keep track of would be: date they first became a customer, last date of service, type of service, future suggestions, customer preferences, birthdays, pet names, names of children, and any other pertinent customer information.


A good customer relations data base will help you with a lot of different things that can help improve your customer service experience. For starters it will help you with following up with your customers. Following up on a job completed is a great way to show that A) you care about your customers well being and B) you take pride in providing excellent service. It also gives you and opportunity to address any other concerns your customer may have, which can help you increase your sales and gain repeat business.


customer relations

Fanpop,, 10/27/2016

A customer relations data base also allows you to add a personal touch to your customers experience. Ask about their children or pets. Send them a birthday card or an anniversary card. These little touches will help let you customers know how much they mean to you. You are more likely to gain repeat business from customers who are are fully engaged.


Having a good customer relations data base will also help you keep track of important service dates. For example perhaps you have a customer who needs routine drain cleaning. You can keep track of important dates of service for your customers to ensure that they are getting the quality service and care they need. Chances are they wont remember when they need to have their drains cleaned, by remembering for them you take away the burden of having to remember. And also increase your sales and gain repeat business at the same time.


By keeping track of your customers you can also expand your plumbing marketing reach. You can invite them to join your social media networks, invite them to rate and review your business, include them in your mailing list, and subscribe them to your blog. In turn this will help you gain exposure and help them stay up to date on the latest news about your business.

customer relations

Customer Lobby,, 10/27/2016


There are of course programs that you can use to help with your customer relations management. Highrise is an excellent customer relations management system that can integrate with others applications you may be using for plumbing

marketing. Its a simple system that is easy to use and is affordable. Customer Lobby is another excellent system for maintaining your customer relations. For more information on customer relations management or how to improve your customer service please visit www.growplumbing.con.

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