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Tips for Maintaining Your Online Presence

October 29th, 2016 by gtowsley Leave a reply »


It’s never been easier to get your business out in the open with online plumbing marketing. More apps, more tools, more sites equal more opportunities to grow your business. Achieving top dog status with your online presence is one thing, maintaining your online presence is another thing. It takes constant work and dedication to maintain your online presence. There are many things that can affect your online presence; new trends come and go, or Google rolls out another update to their algorithm. It’s important to be able to not only maintain your status quo but also adapt as things inevitably change. Here are some tips for maintaining your online presence.


#1 Maintain Goals

online presence

Primarily Bookkeeping,, 10/29/2016

When you are just starting out with your plumbing marketing you created some goals. Long term and short term goals are crucial to any successful plumbing marketing strategy. Keeping this in mind it’s important to be able to adapt your goals. Things change especially when it comes to online plumbing marketing. You need to be flexible with your goals and realize that not everything is set in stone. Every now and then it’s important to evaluate your goals.  What goals have you met? Are your goals still realistic? Are there some changes you need to make? What about new goals? Don’t be afraid to set and reset your goals. It’s an important part in the learning process.


#2 Know Your Audience

Part of maintaining your online presence is knowing who your audience is. Being able to correctly identify your target audience allows you to be more efficient and effective in your plumbing marketing tactics. It helps you tailor you message in a way that will specifically appeal to your target audience, and market in the places where your target audience is likely to be. This is invaluable when it comes to maintaining your online presence because it allows you to spend more time in areas that matter the most.


#3 Brand

Creating a strong brand for your business is another important part of maintaining your online presence. A good brand is how your customers will come to recognize your business. It’s crucial for maintaining your online presence. Your brand should be consistent across all platforms from your website, social media accounts, blog, local directories, and printed media. It can encompass logos, slogans, color scheme, and even the culture of your business. Your brand is what you market and should be the central theme for all that you do.


#4 Budget

Creating and sticking to a budget is another important part of maintaining your online presence. Just like with setting your goals every now and

online presence

TNW,, 10/29/2016

then it’s important to re-evaluate your budget. Perhaps when you were just starting out you didn’t have a lot of room in budget for online plumbing marketing expenses. Maybe now you have some room to grow. Or perhaps to allocated too many funds for ad placement or not enough. It’s important to access where you were and where you are now so that you can not only meet your goals, but do so in an organized and affordable manner for your business. Consulting with your analytics is the best way to determine what is working and what isn’t so that you can adjust your budget accordingly.


#5 Content

Content is still important when it comes to maintaining your online presence. In fact, content is one of the most important things that you can maintain for your web presence. Web crawlers love fresh new content, filled with relevant keywords. It’s how they index how relevant to your page is to any given search. New content demonstrates that you are active and participating, and therefore still as relevant as ever. Content is also what drives search. Users are always thirsty for content, so having a strong content strategy and maintaining it will not only help you maintain your online presence but also boost your engagement with your audience.


Learn more about online plumbing marketing and how to maintain your online presence by clicking here.

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