Having a good content marketing strategy is important for your online plumbing marketing. It’s important to make sure you are going about your content marketing strategy in the right way, as it is easy to get of track. Here are some common content marketing strategy mistakes you could be making.
Consistency
Consistency is important when it comes to your content marketing strategy. When just starting out with your content strategy you may find yourself
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eager to put out new content. However, after a while it may become more challenging for you to keep up with the demands of running your business and contributing to your content marketing strategy. It’s important to keep up with your content strategy. A good way to stay consistent is to set up some guidelines for your content marketing strategy. Create a content calendar that consists of topics and dates for publishing new content. Make sure you are realistic in what you can do. Don’t stretch yourself too thin by committing too much time if you don’t have it. Once or twice a week is a good starting place.
Quality
Quality and consistency go hand in hand when it comes to your content marketing strategy. It’s important to maintain a high level of quality, in fact quality is way more important than quantity. The higher quality of content the higher quality of leads will be generated. Consider the keywords being used and the readability of your content. Content is not just about improving your search ranking but also improving engagement with your readers.
Topics
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The topics of which you write your content on are also important. You want to of course write about topics that you know, but also topics that your audience will be interested in. The latter may be harder to come by. You should try to anticipate what topics your audience will find useful, engaging, and unique. For the purposes of plumbing marketing consider how to’s, what not to do’s, plumbing tips, news about new procedures or products, water saving tips and the like. Writing about topics that you know but that your audience aren’t interested in will not deliver the results you are after.
Images
The images you use for your content marketing strategy are invaluable. It’s important to not only include images in your content marketing strategy but also images that support your topics. The size of the images you use is also important and well as the amount. You don’t want to use images that are too large or too many images as it can not only effect the look and feel of your page, but also effect the loading time of your webpage. Slow loading times can cause a higher bounce rate which is the number one cause of low conversions.
To learn more about how to improve your content marketing strategy please visit www.growplumbing.com.
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