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Free Google Tools That Can Help with Your Plumbing Marketing Strategy

December 16th, 2016 by gtowsley Leave a reply »

 

What doesn’t Google offer these days? Google, the leading innovative tech guru, is not the king of search but also a great resource of free tools to help with your plumbing marketing strategy. As Google continually seeks to innovate new apps and tools to make the users experience better, it not only makes life easier for searchers, but also for business. Here is a list of free Google tools that can help with your plumbing marketing strategy.

 

#1 Google Analytics

This should come as no surprise. Measuring your success is one of the most important parts of running a successful plumbing marketing strategy. For a free tool, Google Analytics is very comprehensive. As the leading search engine, it only makes sense that they would also offer a solid analytics platform. With Google Analytics, you can see where your traffic is coming from, who your traffic is, what pages people are visiting the most, how long people are staying on your page, and more. This information is crucial for forming an effective plumbing marketing strategy.

 google tools

#2 Google AdWords

Google AdWords is a great way to get a little boost in your plumbing marketing. Paid ads are effective in driving traffic because they are targeted to individuals who meet specific criteria set by you. You choose the keywords, the demographics, and set the budget. AdWords also has the keyword research tool which can help you identify keywords that are relevant to your business that you would like to rank for. 

 

#3 Google Insights

Google Insights is another free Google tool that can help with your plumbing marketing strategy. Like the keyword research tool in Google AdWords, Google Insights helps you keep track of the trends for keywords. Google Insights allows you to see which keywords are growing more popular, what specific geographic areas are searching for the terms, and other influences.

 

#4 Google Trends

Google Trends offers information on the current searches that are most popular. This can really help your plumbing marketing, because you can incorporate what is trending into your content strategy. This can help improve your organic search results. Just make sure you are staying relevant to your business.

 

#5 Google Alerts

Google Alerts is a great way to stay in the loop on topics you are interested in, for example your brand. You can set the alerts for terms or mentions of your brand and Google will email you a list as frequently as you specify. This is another way you can measure your success, when you start getting Google Alerts of your own brand you know you are doing something right.

 

There are of course many other useful tools in Google, and newer developments are constantly being made. For example, Google Home Services, which is being tested in specific markets in CA right now, is anticipated to be expanded very soon. Google Home Services connects consumers with home service companies like: plumbers, electricians, house cleaners, and more. Think of it as the Angie’s List of Google. Google Home Services will act like the featured ads that are visible at the top of search results. All the searcher needs to do is enter their zip code and the type of service they are looking for and they will be provided with a list of service providers that meet the criteria. What this does is provide a more relevant search experience for the user, and helps organic search results appear closer to the top, instead of irrelevant paid ads. It simplifies the search experience for both the consumer and the service provider. For more information on how to get listed in Google Home Service please contact us today!

 

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