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Looking Back & Moving Forward – Your Plumbing Marketing ROI

December 20th, 2016 by gtowsley Leave a reply »


plumbing marketing ROI

The Chinese Quest,, 12/20/2016

As the year is coming to a close its important to review your plumbing marketing ROI (return on investment). Reviewing your plumbing marketing strategy at the end of the year will help you form a new strategy for the New Year. An annual review is always a good idea because you can see what areas you did well in, what areas need improvement, and more. Here’s to looking back and moving forward with your plumbing marketing.


This year was a big year for content marketing. Content plays a huge role in how search engines index webpages and determine their relevancy. As time goes on content is becoming increasingly important. It provides a necessary outlet for SEO, helps build credibility, and boosts engagement. How did your content strategy perform this year? When analyzing your content strategy for the year and determining your ROI consider the following: What topics were the most popular?  Did you update your content enough? Did you promote your content enough? Considering this information will help you get a better understanding on what your ROI is and help you form a new content strategy for next year.


Your social strategy is also important to consider when analyzing your plumbing marketing ROI. Consider the outlets you utilized, and how effective they were to your bottom line. What outlets delivered the most traffic? Where you targeting the right audience? Where you using the right social media site for your target audience? How often where you updating your status and sharing your content? This is all relevant information for moving forward with your plumbing marketing strategy for next year.


What about your SEO strategy? Your SEO strategy ties into everything that you do for your plumbing marketing. To giving it a go over at the end of the year is important or creating a plan for next year. What keywords were you focused on? How did they perform? Are there any new keywords you would like to rank for next year? It is also important to stay up to date on the latest trends when it comes to SEO. SEO has changed its appearance over the last several years to get along better

plumbing marketing ROI

Brandwatch,, 12/20/2016

with the search engines. You will want to stay up to date on the latest to prevent any penalties.  


One of the last things you will want to look at when analyzing your plumbing marketing ROI, is your ad placement. How effective where your ads? What ads services delivered the best results? When running paid ads keeping track of how effective they are is crucial for your budget. When running paid ads the costs can add up quickly so you will want to make sure you are getting the biggest bang for your buck. Consider who you are targeting and how effective your call to action is.  This information can help you create better ads for next year and also help you with creating a realistic budget.  


To learn more about how to analyze your plumbing marketing ROI and creating a new plumbing marketing strategy for next year visit

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