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Refocus Your Content Strategy for Next Year

December 23rd, 2016 by gtowsley Leave a reply »

 

content strategyContent has been a big focus in your plumbing marketing over the last year. Without a doubt, content will continue to dominate when it comes to generating results with your plumbing marketing. With the new year right around the corner it’s a good idea to start gathering your thoughts and getting organized. Reworking your plumbing marketing plan is always a good idea at the beginning of the year. That also includes reworking your content strategy, because guess what? Content isn’t going anywhere. If anything, there will be even more of a focus on content.  Here are some tips on how to refocus your content strategy for next year.

 

 Find Out What Works

When working on your content strategy for next year it’s important to see what has been working. Look at your analytics report to find out:

  • What topics are your readers interested in?
  • What topics do you get the most reaction to?
  • What blogs generate the most traffic and clicks?

Knowing what your audience is in to will help you create more of the same type content, that will hopefully boost engagement, drive more traffic, create more clicks, and increase conversions.

 

Keyword Research

Think about the keywords your ranked for this year. Keywords and SEO go hand in hand with your content strategy. Performing a little keyword research at least once a year is proactive in staying on top of your plumbing marketing. Utilize the

content strategy

Business Profit Masters, https://goo.gl/6s83d6, 12/22/2016

free keywords research tool in Google AdWords and check out Google Insights. Consider the following:

  • What keywords delivered results?
  • Are some of your keywords becoming more or less competitive?
  • Do you need to drop some keywords?
  • Are there any new keywords you would like to rank for?

 

Promotion

Create fresh content is only part of a strong content strategy. The next part is promotion. Where have you been promoting your content? You content should be shared as frequently as possible and across all of your social media channels and social bookmarking sites. Social media and content share a mutually beneficial relationship. Social media thrives on good quality content and content needs a platform to gain exposure. You also have the option of “boosting” posts to gain even more exposure. Determine what you want to accomplish with your content and then decide if you want to fit this into your plumbing marketing budget.

 

Frequency

To create a better content strategy for next year its important to take a look at the frequency that you are updating your content. As general rule of thumb we suggest updating your blog at least once a week, and posting update at least 3-4 times a week if not more. If you could maintain this schedule this year, then perhaps it’s time to increase your frequency. Did the traffic you received meet your expectations based on the frequency you updated your content? If not, or if you are ready to take things to the next level then you may want to consider altering the frequency that you update your content.

 

For more tips on creating a new content strategy for next year click here

Internet Marketing

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