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Digital Marketing Trends to Incorporate into Your Plumbing Marketing Plan for 2017

December 29th, 2016 by gtowsley Leave a reply »

 

With less than a week until we usher in the New Year it is never too late to start thinking about your digital marketing plan for next year. This year there was a huge focus on content and mobile friendliness.  Moving forward into 2017 it will be important to focus on some other areas as well. Here are some digital marketing trends to incorporate into your plumbing marketing plan for 2017.

 

1)     Natural Marketing Approach

 

The “natural” look is in, and not just with fashion and cosmetics. In 2017 there will be more of a demand for a natural approach to online marketing. With so much noise on the internet these days, marketers are being forced

digital marketing strategy

Marketing Tech Blog, https://goo.gl/ZUEePm, 12/28/2016

to take a more stealth approach when it comes to getting their message across. Natural marketing, also known as native marketing. Native marketing utilizes a sneakier approach by the way of an advertorial, or educational content. This way you are offering useful content to the reader, while subjectively marketing your business.

 

2)     Live Video Streaming

 

Live video streaming made its debut this year on social media giant Facebook. Next year you can expect it to take off, as consumers are starting to demand more live content. 2017 will present an excellent opportunity to start using live video streaming for your plumbing marketing.  How can you incorporate live video streaming into your plumbing marketing? The same way use video for your plumbing marketing. How to videos, what not to do videos, plumbing tutorials, live streams on products, tools, or technology. There are a lot of opportunities where you can incorporate live video streaming into your plumbing marketing.

 

3)     Niche Market Targeting

 

As more and more business take to the internet trying to get a piece of the pie, niche marketing targeting is becoming more and more of a necessity in order to stand out and also compete. This is especially true for small business trying to compete with larger corporations with and inflated marketing budget. Niche marketing targeting is a great way to increase conversions, but on a smaller more quality scale. Niche marketing will focus more on quality vs. quantity.

 

4)     Eye Catching Content

 

digital marketing plan

Blue Sky Resume, https://goo.gl/amtMe1, 12/28/2016

Social media has become and endless see of content from all kinds of brands. With so much going on in our social media streams it’s hard to pay attention to all of it. A lot of content ends up getting lost in a sea of white noise. People skim over content, read the headlines and get the gist of what the articles is about without having to read the whole thing. What this means for your content strategy in 2017 is more dense, eye catching headlines and sub-headlines, and getting the most out of every word.

 

A lot of exciting things are heading our way in 2017 in terms of digital marketing. Its never too late to start making a plan for plumbing marketing. Unsure of where to start? Try working with a professional plumbing marketing specialist. Grow Plumbing specializes in digital plumbing marketing. Learn more about our services here.

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