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Tips for Creating More Compelling Content

January 2nd, 2017 by gtowsley Leave a reply »


Content has been front and center in the digital marketing world for some time. And with good reason. Content is a great way to utilize keywords you want to rank for without getting penalized by Google, content generates a buzz about your brand, content gets people engaged with your brand, and content helps build your credibility. There are many reasons why you should embark on a content strategy for your plumbing marketing campaign. Content adds value. Moving forward, as there is even more of an emphasis on compelling content how will you stand out from the crowd? Here are some tips for creating more compelling content.


#1 Headlines Matter

One of the most compelling parts of a good piece of content is the headline. With a limited amount of characters, you must effectively convey what your content is about and peak the interest of your reader so that they will want to learn more,

compelling content

Harrison Amy Copywriting,, 01/02/2017

click, and share. These days with so much fluff out there filling our streams on social media, many of us simply read the headline, like or share and move on without even reading the article. With this mentality, how your headline reads is crucial. Think of a headline as a call to action. Create a sense of urgency, curate curiosity, and offer value.


#2 Research Your Audience

compelling content

Force Four Entertainment,, 01/02/2017

Compelling content should be directed towards a well-researched crowd. What makes them tick? What are they interested in? What types of articles do they like the most? And more importantly where do they spend most of their time online? You can get a lot of this information right from your analytics. With this information in hand you can create more compelling content that your audience is interested in and promote it where they are most likely to be. Consider the demographics of your target audience. Are they more likely to be on Facebook? How about Twitter? Making sure your content is being seen by the right audience is just as important and creating good quality content.  


#3 Images Matter

The images you use matter when creating compelling content. Images can help support your topic and help add pleasing visual stimulation that breaks up the monotony of words. However, the images you choose are important. Make sure they support your topic, make sure you site if you are using someone else’s images, and make sure they are sized appropriately. Images that are too large can through off the balance of your page, don’t convert as well for mobile users, and can delay page loading time; which can increase your bounce rate significantly.


Looking for more tips on how to run your plumbing marketing campaign this year? We are here to help! Grow Plumbing knows all the ins and outs of digital marketing and can help you form a well-rounded online plumbing marketing plan that fits your individual needs. Contact us today to learn more. 

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