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5 Tips for Using Instagram for Plumbing Marketing

January 22nd, 2017 by gtowsley Leave a reply »

 

Instagram has been steadily gaining popularity, boasting more than 500 million users. Many businesses have caught on that it’s an excellent platform to market your business. Instagram is sort of a combination of Twitter and Facebook with an emphasis on visual content; images, memes, and short videos. Visual content is a great way to strengthen your brand, and increase engagement with your audience. Here are some tips for using Instagram for plumbing marketing.

 

#1 Set Up a Business Profile

Instagram now offers businesses the option of having a business profile. Instagram’s business profile is similar to Facebook. Business profiles can take advantage of Instagram’s call to action button as well as analytics and insights, which is a

Instagram for plumbing marketing

Image credit: resome.com

valuable tool that can help you immensely. When it comes to creating good quality content, knowledge is power, and the more you know about your audience the more you can tailor your content for their tastes.

 

#2 Cross Promote

To get the biggest bang out of using Instagram for plumbing marketing try cross promoting your content. Instagram makes it easy to share content not only with your Instagram following but also with your other social media following as well. This lets all of your audiences know that you are active on Instagram and gives them another opportunity to connect with you.

 

#3 Use Hashtags

Hashtags are a big part of using Instagram for plumbing marketing. Pretty much all social media sites have adopted the hashtag, however some social media sites put it to better use. Instagram is one of these sites where a hashtag is a natural fit. Craft hashtags that are interactive, you can look to trending topics for inspiration if you want. This is a great way to strengthen your brand and increase your visibility and engagement. Using hashtags on Instagram for plumbing marketing will encourage your followers to also use your hashtag which in turn will gain exposure for you from to their audience.

 

#4 Use Creative Images

Instagram for plumbing marketing

Image Credit: Memegenerator.net

Since Instagram is all images bases its important to get creative to stand out when using Instagram for plumbing marketing. Incorporate trending topics or funny memes, and creative images that stand out.  While you are working on building brand awareness, the main topic of your image doesn’t necessarily have to be solely about your business. Have a little fun with it!

 

#5 Re-purpose Content

Keeping up with the demands of your Instagram audience can get a little over whelming. Don’t be afraid to re-purpose other users content that is relevant to you. Just be sure to give acknowledgement by mentioning them in your caption. This also helps you gain exposure with their audience, as many users will return the favor and re-purpose your content.

 

For more information on using Instagram for plumbing marketing and other great digital plumbing marketing ideas check out our other articles.

 

 

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