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Creating and Implementing S.M.A.R.T. Goals for Your Digital Marketing Strategy

January 24th, 2017 by gtowsley Leave a reply »

The goals your set for your digital marketing strategy help shape the entire scope of your online identity. There are several things to consider when it comes to creating and implementing goals; think SMART:

Strategic

Measurable

Attainable

Relevant

Time Based

Smart goals for your digital marketing strategy are important to set because they create a realistic road map for you to follow. Without a plan it’s easy to get confused and lose your way.

 

Strategic

Strategic goals go into to detail about the specifics of your digital marketing campaign. To get a grasp of what you are trying to accomplish you need to ask yourself these questions:

digital marketing strategy

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  • What are you selling? Your brand, your service.
  • Who are you marketing to? Target audience, ideal customer profile.
  • Where are you going to marketing? Platforms where your audience spends most of their time.
  • How are you going to market? Social media, content, local directories, paid ads.

 

Measurable

Measuring your actions with digital marketing is one of the most important parts of creating a comprehensive digital marketing strategy. It’s important to know what is working and what isn’t working. Regularly checking your analytics and insights reports is how you can measure your successes. Analytics and page insights will provide you a wealth of information about your customers. What keywords they searched for that landed them on your page. How much time they spent on your webpage. What pages generated the most traffic. What site referred the most traffic. This information is particularly useful in generating audience specific content and for generating ads that deliver results.

Attainable

digital marketing strategy

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Setting realistic, or attainable goals is just as important as measurable goals. You must be realistic with the goals that you set for your digital marketing. If you set your sights too high you leave room for a lot of disappointment which can be discouraging. If your goals are really ambitious, consider the time frame you allot to meet these goals. It could be that some goals are more appropriately labeled as long term goals. Remember you can create a path to meet these long-term goals with a series of short term goals.

Relevant

In all that you do, you must remain relevant to your business. This means you should focus on topics and areas that are directly related to your industry. Avoid using topics that are popular but have nothing to do with your business. This is misleading and can actually harm your strategy. Instead, incorporate trending topics by tying them into what you do. For example: you can incorporate eco-friendly keywords or phrases by promoting eco-friendly plumbing solutions. A good rule of thumb is to be completely honest in your digital marketing activities. From keywords to making sure headlines and navigation are accurate and not misleading.

Time Based

Time is relevant when it comes to your digital marketing strategy. Allocating enough time to get your tasks done is important, however you don’t want it to feel like a full-time job. Achieving a good ROI for your time and money is part of being

digital marketing strategy

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successful with your digital marketing strategy. If you are spending a lot of time and resources but getting nowhere then it may be time to reconsider your approach.

 

Creating smart goals for your digital marketing is a good starting place, or a good start to revamping your plan. One important part of creating smart digital marketing goals is to know when you are in over your head. Its ok to ask for help, in fact it can completely turn your campaign around. Grow Plumbing specializes in digital marketing for plumbers and can help you create a solid digital marketing strategy that works for you and your business. Learn more about our services here.

 

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