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Kick Your Instagram Marketing Strategy Into High Gear With These Tips

January 26th, 2017 by gtowsley Leave a reply »


Instagram marketing strategy

Image Credit: EY,

Recently we’ve been discussing the importance of incorporating an Instagram marketing strategy into your plumbing marketing. Instagram is currently one of the fastest growing social media sites. With ample opportunity to reach new and existing customers it’s the perfect addition to your visual content strategy. If you have already embraced the possibilities with and Instagram marketing strategy, or wondering how to get started we’ve got some excellent pointers for you.


# 1 Cross Promote

One way to get started with your Instagram marketing strategy is to cross promote your Instagram site on your other social media sites. This offers

Instagram marketing strategy

Image Credit: Largest Mixer,

another way for customers to connect with you. Broadening your horizons with your social media strategy is always a good idea. You may have customers who prefer using different sites. By embracing different types of social media sites you open yourself up to a wider range of people.

#2 Create Beautiful Images

Instagram is all about image, literally. So start getting creative with the image that you post. Try different angles, or incorporate trending topics. You don’t have to be a master photographer. For inspiration take some time and see what your competitors are doing. Perhaps they have thought of an angle you haven’t. See what works for them. While we don’t necessary want you to copy them this can help you get the hang of it.

#3 Promote Networking Partners

A great way to get noticed on Instagram is to mention others. You can do this the same way you would mention someone on Twitter, with a @ symbol before the user name. This tags them into your post. This not only gains more exposure for you with their audience but they are more likely to return the favor.

#4 Use Trending Hashtags

Hashtags are a great way to gain exposure with your Instagram marketing strategy. When you incorporate a hashtag into your post you join the thread of that hashtag. When others click or search for that hashtag you post will appear. This not only gains exposure for your post, but also helps you gain followers who are interested in that hashtag. Always remember to tie the hashtag back into your business. While it might not be directly related, find a way to make it relevant.

#5 Mix it Up a Little

Instagram marketing strategyWhen it comes to using an Instagram marketing strategy it’s a good idea to mix it up a little. Use both images and video clips. Video can generate three times the amount of traffic of a written post. Use this to your advantage with your Instagram marketing strategy engage your audience, grow your following, and generate more traffic. A couple of things to keep in mind when using videos on Instagram is, you can make them yourself, they don’t have to be long, and you should have a little fun with it.

#6 Measure Your Success

As with all marketing outlets you should keep track of how your Instagram marketing strategy is performing. Because it is a mobile app, Google Analytics has a hard time accurately tracking visitors from Instagram. This is where a custom link shortener comes in handy to track the links from Instagram. This will give you a more accurate depiction on how your Instagram account is performing. 


Learn more about expanding your Instagram marketing strategy and other plumbing marketing topics here

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