Content plays a huge role in the viability of your social media strategy. Without a steady stream of content flowing you can’t engage your audience, which means you aren’t creating traffic and building leads. A social media strategy without good content is stagnant and aside from creating a few links, ultimately useless. Having an active presence on social media involves distribution of content. So you create a steady stream of content; now what? If you put it out there they will come, right? Wrong! You can’t just put content out there for the sake of putting content out there. Your audiences taste for content is becoming more and more sophisticated as technology improves. So how can you get more visibility for your content? Here are some tips for getting noticed and getting more visibility for your content.
To get more visibility for your content don’t be afraid of getting creative! Now days with a steady stream of fluff appearing in everyone’s social media stream you have to be pretty creative to stand out and warrant a click. There is simply too much information out there that gets lost is the mix. Think about using creative angles with your visual content and think of clever attention grabbing headlines. Think of ways that you can stand out. Be creative, be useful, be engaging.
Create a Buzz
Create hype before you release a new piece of content. Drop little hints that buildup to the big release of your new content. Building up anticipation can really pay off when it comes to creating more visibility for your content. However, in order to be successful with creating a buzz before you drop your content, your content must be useful, relevant, unique, and creative. You don’t want to fail to deliver. Some creative ways you can generate a buzz for your plumbing content is to: start a poll, or run a contest. This generates a hype and gets people interested in your brand because you are offering something of value.
Incorporating data or facts into your visual content is a great way to get more visibility for your content. One way you can do this that proves to be effective is with the use of infographics. Infographics are pieces of visual content that present data in an organized and visually stimulating manner. They incorporate both data and images. Infographics have proven to be very effective in boosting engagement and increasing clicks.
Cater to Your Audience
One of the most important things to keep in mind when trying to get more visibility for your content is to make sure your content is appropriate for your audience. Content should be designed with your target audience in mind. What social media channels are they most likely to use? What time are they most likely to be on social media? What topics are they interested in? Failure to create content that your target audience is interested in is a waste of time. Do some research on your audience. You will get better results and more visibility for your content.
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