Online plumbing marketing should be an important part of your marketing strategy. If you have been paying attention over the last several years then you hopefully have already incorporated an online plumbing marketing strategy into your existing marketing strategy. From social media to content, form paid ads to your website, it’s all relevant these days. As plumbing marketing has taken on more of a digital look these days, there have been some common beliefs about online plumbing marketing that simply aren’t true. Today, we are going to set the record straight.
#1 It’s All Digital
One of the biggest plumbing marketing falsehoods is the notion that it’s all digital. And yes, there has been more of a focus on digital marketingas of late, but that doesn’t mean that traditional methods of plumbing marketing are not still going
to be effective. Local ads, radio commercials, TV commercials, newsletters, etc.… are still effective forms of plumbing marketing. Instead of dropping your traditional plumbing marketing strategy for an entirely digital marketing campaign, enhance your existing marketing strategy and incorporate them both. This helps guarantee that no stone is left unturned when it comes to getting the best possible exposure.
#2 The Latest and Greatest
When it comes to advances in digital marketing, some are quick to jump on the bandwagon, dropping existing tactics that were actually performing quite well. While we encourage trying out new things to see what works, the operative phrase here is “what works”. If you are having success with one particle avenue, then you should continue to pursue it. Just because a new method or platform comes out does not mean that it is going to be a successful strategy for you. Wait and see, in the meantime continue to put effort and money in the plumbing marketing methods that are delivering results.
#3 Keeping Exposure too Narrow
Part of the beauty of digital plumbing marketing is you have a ton of options. While it’s important to stick to what works, it’s also important to make sure you aren’t missing out on any opportunities. Expanding your efforts helps expand your reach. Remember different people gravitate to different platforms. Go where your audience is most likely to be, but don’t be so quite to discredit other platforms. Diversify your efforts to cast a larger net, but also prioritize your efforts so that you are spending the appropriate time and money.
#4 The More Traffic, the More Sales
The notion that generating more traffic will result in more sales is easy to believe. However, when it comes to generating more leads and more sales you must have the right traffic. Not everyone that visits your website is going to be the ideal customer. It’s important to make sure that you are being very specific when it comes to targeting your audience. In addition, it is also important to make sure that your website is equipped with the right doors to complete the conversion. Just because you have the traffic does not mean that they will convert. Getting them to your website is only half the battle, it’s up to your website to do the rest. Employ a good organized layout that is appealing and easy to navigate. Use strong call to actions, and make it as easy as possible to locate your contact information.
To learn more about online plumbing marketing and how to get your plumbing marketing strategy on the right path, contact Grow Plumbing today! We specialize in digital plumbing marketing and can help you form a customized plan that meets your individual needs. Learn more here.