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Plumbing Marketing – Steps for Creating Good Content

February 19th, 2017 by gtowsley Leave a reply »


There has been a huge focus on creating good content for digital marketing. You know you should be doing it, but you aren’t exactly sure how to go about it. Collectively scribbling your thoughts down in digital form really aren’t cutting it, and you aren’t getting any hits. So, what can you do to not only create good content, but create better content that will deliver results? Here are some steps for creating good content for your plumbing marketing.

Select Keyword or Keyword Phrase

A keyword or keyword phrase is an important step in creating good content. To select good keywords you need to do a little keyword research. Start by thinking about what terms your customers would search for to find your company. Next you should check how competitive your keywords are. You can do this by plugging them into the Google Adwords Keyword tool. Keywords that are too competitive or broad will be harder to rank for. Instead focus on keywords that are specific to your business. Consider geo specific keywords or keywords that are relevant to your niche.

Write Quality Content

creating good content

Image Credit: Writers Digest,

Once you have established the topic of your content with the keywords you selected, the next step is to create your content. Content should be well organized and well written. Free of any spelling or grammatical errors. Pay attention to sentence structure and the length of your text. You don’t want anything too short or too long, try to stay around 300-500 words. Make it simple, write about what you know, or topics that interest you.

Use Keyword(s)

Implementing your keywords is the next step. Aside from the text of your content your keyword should also be utilized in the following areas:

  • Title
  • URL
  • Alt Tags
  • Meta Description
  • Title Tags

These are all areas that search engines will index when analyzing your content.

Internal Links

Internal links are important to include in your content. These are links that point to other pages in your website. What this accomplishes is A) it tells search engines you have other relevant supportive content and B) provides your readers with more in depth information on the topic they’re interested in.

Distribution and Promotion

Distribution and promotion is the next step to creating good content. After all what is the point in creating good content is nobody sees it. You should share with all your social media channels, and share the link in a couple of social

creating good content

Image Credit: Sparky Hub,

bookmarking sites. In addition, consider sharing your link with your networking partners, a link shared here or there provides a good quality external link, which in turn helps tell search engines how awesome your content is.

When it comes to creating good content remember it should always be about quality and not quantity. When it comes to plumbing marketing, quality wins at everything; from content to traffic. Having the right visibility beats an over-abundance on visibility that will never convert. For more information on creating good content and other plumbing marketing tips please click here.


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