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The Importance of Online Reviews and The Roll Out of Google Home Services

February 24th, 2017 by gtowsley Leave a reply »

 

Online reviews have always been important when it comes to your online plumbing marketing. Online reviews have major influence when it comes to swaying customer’s decisions to do business with you. It’s a proven fact that business with more reviews get more traffic on local directories. When it comes to the roll out of Google Home Service, part of the criteria that Google will judge your business on is your online reviews on your Google Local Business listing.

 

Google Home Services

Google Home Services for Plumbing CompaniesGoogle has been testing its new Home Service platform in San Francisco, San Diego, Sacramento, and most recently Los Angeles. The idea behind Google Home Services is to improve the search experience for the user by connecting customers to the service providers they are looking for directly. Google realizes that they can improve the experience by keeping users on Google instead of referring them out.  Businesses that wish to be a part of Google Home Services must apply for it. One of the grading criteria for placement will be online reviews.

 

The Importance of Online Reviews

As we stated above, online reviews are very powerful and persuasive tools. Not only do they have the ability to influence potentials customers, they are also going to be taken into consideration for ad placement with the new Google Home Services. Business that have the highest ratings will appear at the top of sponsored ads. While Google hasn’t release Home Services nationally yet, they more than likely will expand it throughout the year. For plumbing marketing purposes, it would be wise to step your online review game up!

 

What You Can Do to Get More Online Reviews?

The best approach to getting more online reviews is a direct approach. Ask your existing customers to provide feedback. It doesn’t hurt to ask. You can go about asking them

google home servies

Image Credit: B2C, https://goo.gl/U1ZIiU

several different ways:

  • Verbally ask
  • Send out a survey
  • Follow up a few week later with an email or a phone call
  • Promote your Google Local or Yelp page on social media

You should incorporate asking for online reviews into your normal procedures. Getting in the habit of doing so will make it easier. Once you start gaining more online reviews you will also see the benefits.

 

Google Home Services is the future of Adwords for home service providers. Get ahead of the game before its official roll out. Need some assistance with getting ready for the next big Google change? Contact Grow Plumbing today! We specialize in online plumbing marketing, and can help you with all of your online plumbing marketing needs. 

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