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A Targeted Approach to Plumbing Marketing – Defining Your Audience

March 15th, 2017 by gtowsley Leave a reply »

 

Properly identifying your target audience is important for the success of your plumbing marketing. Content should be created with your audience in mind, without a targeted approach your content can get lost in translation. In order to successfully increase conversions, you have to get the right kind of traffic. So, how do you define your audience? Here are some tips for defining your audience to get the most out of your plumbing marketing.

 

Define Yourself

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Image Credit: Adcellerant, https://goo.gl/sJQREO

The first part of defining your audience is to define yourself. What do you bring to the table? What sets you apart from the competition? What areas do you specialize in? Answering these questions about your business can help you properly identify the right type of audience that needs your services. In addition to help you identify your target audience, defining yourself as a business can help you establish your message, your strategy, and your brand.

 

Location, Location, Location

Once you have defined yourself as a business the next step in defining your audience is to identify where your audience is from. Location matters, how broad you cast your net matters. The further out you go the more prospects you will have, but you might sacrifice quality. For best results keep things local, and as specific as possible. Remember you are trying to generate leads, quality leads that will in fact become customers. Exposure is good, and it can make your numbers look great, but if your traffic isn’t local the chances of them becoming customers is mute. If you can’t actually convert them into customers then what’s the point?

 

Characteristics

After you have established the location your target audience is in the next step in defining your audience is to focus on their characteristics. How old are they? What are they plumbing marketinginto? Male or female? Commercial or residential? Homeowners?  The more specific you are the better quality leads you will get.

 

Where Does Your Audience Spend Their Time Online?

After you have identified who you target audience is, it is time to put your efforts into to online channels where your audience spends their time. Different social media sites attract different types of users. For example, about 35% of Facebook users is comprised of people ages 35-54. If this is your demographic, then it would make sense to spend a chunk of your plumbing marketing budget on Facebook advertising. The point is to go where you audience is to get the best results. 

 

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