When it comes to running your online plumbing marketing strategy, one of the most important parts of your strategy is SEO. Think of SEO as a road-map for web crawlers to index your website. With your SEO strategy you are telling web crawlers what your site is about and how relevant it is. It is really important to make sure your SEO is set up correctly from the start. Here are some easy SEO tips that anyone can do.
#1 Pick a Good Keyword
The keywords or phrases that you want to rank for matter. Some will be more competitive, some will be more relevant. It is important to do your research and select keywords that will help bring traffic in. The more specific you are the better quality leads you will be able to drive. To remain competitive, avoid keywords that are too broad or too popular. Many people will be trying to rank for the same keywords, if you are a smaller business with a smaller plumbing marketing budget it may be harder to rank for certain keywords.
#2 Research the Competition
The best SEO strategies will be well researched. Researching your keywords is a good starting place, but it is also a good idea to research your competition. We suggest
Image Credit: SIS, http://www.sismarketresearch.com/
selecting 2 or 3 of your biggest competitors and comparing what they are doing in terms of their plumbing marketing and SEO. This can give you valuable insight into what works, what doesn’t, and allow you to be more competitive with your own strategy.
#3 Content
Part of your SEO strategy should be a good content strategy. By producing a steady stream of content, you are fulfilling part of your regular SEO strategy. Blogs with a clear and focused keyword, and a regular repertoire or social media status updates. This provides your audience with the content that they seek boosting engagement with your brand, and helps keep you relevant for the search engines.
#4 Optimized Profiles
Another important SEO tip is the optimization or profiles. Social media sites and local directory sites all provide a space for you to write an about section. Take advantage of this limited space and use your keywords. The more places you are being indexed online the more places you will appear in search results.
#5 Tags
Your website has several places where you can properly optimize. The body text of your website and the headings are obvious, but you may not be familiar with the tags. Title tags, alt tags, and meta tags are all great place to optimize. These tags help tell web crawlers what your website is all about.
For more SEO tips and other plumbing marketing information please visit our website at www.growplumbing.com.
Related Articles
Digital Marketing Trends to Incorporate into Your Plumbing Marketing Plan for 2017
Home Grown SEO – Why Organic Search Results Matter for Your Plumbing Marketing
Creating a Competitive Plumbing Marketing Strategy