Generating leads and increasing sales is the ultimate goal of any plumbing marketing endeavor. When it comes to online plumbing marketing there is a lot of noise out there about what you should and shouldn’t be doing. While there is some truth in a lot of it, it can get really confusing to keep up with everything, especially if you are busy running a plumbing company. That is why it is important focus on areas that are important and deliver results. Here are three things that really matter when it comes to your plumbing marketing.
One of the most important things you can focus on for your plumbing marketing is where your traffic comes from. This information is vital for capitalizing on your traffic
sources. This information is readily available in your analytics report. Knowing the most prolific sources of traffic helps you be more accurate and aggressive with your plumbing marketing efforts. You can spend more time marketing in sources that are providing traffic and delivering results. This improves your ROI and provides better quality leads.
Keywords play an important role in how customers find your business online. That is why it is important to carefully research keywords and select keywords that are relevant and not too competitive. Utilizing your keywords throughout your website and in a regularly updated blog will help you effectively utilize your keywords. The next step is to monitor your analytics and see which keywords are driving the most traffic, then generate more unique content utilizing those keywords. It boils down to providing your audience with more content that they are interested in. This will help maintain a steady stream of content.
Conversions are your website ability to convert visiting traffic into paying customers. If you have a high conversion rate, then good for you are doing a great job! However, if your conversion rate is lower than you would like it to be then it is time to switch things up a bit. You should be regularly checking your analytics report for insight into your traffic behavior. You analytics report will help you discover the source of your low conversions. Perhaps you don’t have much traffic, then you need to focus on creating a better inbound strategy. Research where you target audience hangs out and put forth more of an effort in those channels, you may also want to consider running some paid ads to boost your traffic. However, if your analytics show that you have a good stream of traffic, but low conversion then the problem lies with your websites ability to close the deal. Consider the navigation of your website, load speed, fluency, images, and call to action just to name a few things. If set up properly your website should work all on its own at converting the traffic.
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