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Three Important Parts of Running a Competitive Social Media Strategy for Plumbing Marketing

April 26th, 2017 by gtowsley Leave a reply »

Social media is an important part of your online plumbing marketing. With more and more users every day and new social media sites popping up all the time, participation isn’t really an option if you want to remain competitive. If you have already embarked on your social media adventure then you are off to a good start, if not then it is definitely time to jump on the social media train! Here’s how you can get a head of the competitive using social media for plumbing marketing.


Dominate Local SEO

Plumbing marketing can be a very competitive thing, especially in a saturated market. This is one reason why getting involved with your social media strategy can help you

social media for plumbing marketing

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dominate your local SEO. A highly-targeted approach with an emphasis on your local area will deliver the most quality leads. When it comes to growing your business, one of the most important things to focus on is the type of leads you are generating. To dominate your local SEO with your social media, start by ensuring that your profile is optimized. Then start growing your network and following with individuals that meet the criteria of your target audience. Once you have established a following you can start crafting social updates geared towards their preferences. You can also try placing ads or promoting posts as well to generate more visibility.


Pay Attention to Insights

Part of working your social media strategy like a champ is to pay attention to your insights. If you have a business listing, many social media sites offer you page insights. You can also check your analytics report. Page insights will tell you how many likes, clicks, visits, and what your engagement score is. This can help you form a better strategy by giving you insight into what the behaviors of your audience is. You can be more accurate with your targeting and also craft better content for your audience by keeping track of your insights. Learn what works and what doesn’t. This is important to be more accurate and work more efficiently.


Search Results

social media for plumbing marketing

Image Credit: Manager Foundation,

When it comes to social media and running a plumbing business, sometimes it’s hard to know if you are being effective with your strategy. One thing to keep in mind when using social media for plumbing marketing is that you are achieving 2 things; A) you are increasing brand awareness and building engagement and B) you are improving your search ranking. The more places you are online means the more opportunities you have for appearing in search results organically. With this in mind, it is very important to make sure that your profiles are properly optimized and provide links back to your website.


Social media is just one piece of the pie when it comes to plumbing marketing. Social media works in conjuncture with your link building, SEO, and content strategy. All aspects of plumbing marketing work better when working together. Learn more information on how to be competitive with your social media strategy here.



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