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Plumbing Marketing Tactics That Don’t Cost You a Thing!

May 7th, 2017 by gtowsley Leave a reply »

 

When it comes to growing your business online, one of the biggest hindrances for a small business is their plumbing marketing budget. It seems that, unless you have an infinite plumbing marketing budget you may not be able to compete with the big boys. And while, not having a surplus of dough can bring its challenges, staying relevant and competing is still possible, even with the smallest plumbing marketing budget. Here are plumbing marketing tactics that don’t cost you a thing, and are simple to do.

 

#1 Networking

plumbing marketing

Image Credit: Hey Success, https://goo.gl/NflAE0

Networking is one of the best things you can do for your plumbing marketing. Establishing networking partnership relationships can be a beneficial relationship for all. By networking with other service providers like electricians, real estate professionals, and landscaping professionals you can gain referrals and give referrals alike. This benefits you, your networking partner, and the customer because they got a referral from a trusted source. You can start by attending local networking events and even establishing networking relationships on LinkedIn.

 

#2 Content

Content is one of the most important things you can do for your plumbing marketing. The best part about it is that is doesn’t cost you a thing if you create it yourself and it is highly effective. The whole purpose of the internet is content. When user logs in they are in search of some type of content, be it a website, a blog, or video. Content comes in all forms and serves to educate and sell a topic, idea, product, or service. One of the best parts about content is, it is free to create yourself. You can easily get started by updating a blog once or twice a week. Share you blog on all of your social media channels. You should also get in the habit of updating your social media profiles with status updates frequently and consistently.

 

#3 Reviews

Another simple plumbing marketing tactic that doesn’t cost you a thing is to ask for reviews. Ask your customers to review your business on Yelp, Google Local, and another

plumbing marketing

Image Credit: Freevisor, https://goo.gl/wY33h9

local directory. Customer reviews and ratings are highly effective at compelling new customers to do business with you. The more reviews a business has the more favorable, and the more likely they are to appear at the top of listings when a search is performed. Reviews often times also, inadvertently contain keywords as well, so they also help your SEO.  Simply ask your customers for a review once a job has been completed. You can also solicit reviews when you follow up with your customers.

 

Plumbing marketing doesn’t have to cost an arm and a leg. By employing these simple plumbing marketing practices, you can grow your plumbing business but in a budget friendly way. To learn more about plumbing marketing tactics that don’t cost a thing, visit us here

 

 

 

 

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