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Adventures in Plumbing Marketing Part 3: Measure

May 16th, 2017 by gtowsley Leave a reply »

 

 

After you create and implement a plan for plumbing the next step is to measure your results. Measuring your results is an important part of your plumbing marketing because it tells you how your plan is performing. You can easily measure your success by checking your analytics page on a regular basis. Here are some things to consider when measuring your results.

 

#1 Pay Attention to Your Sources

One thing you need to pay attention to when measuring your success is where your traffic is coming from. You analytics report will tell you what the biggest sources of traffic

plumbing marketing

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are for your website. This information is important because it allows you to put forth more effort in areas that are actually delivering results.

 

#2 What Search Terms Users Used to Find Your Website

The search terms people use to find your website is important because knowing which keywords are actually working can help you know what keywords to focus on. Maybe some are performing better than you thought, or perhaps some keywords are proving to be more competitive than you thought. Ranking for the right keywords will help you get better quality results.

 

#3 What Content Drives the Most Traffic

Internet users are in search of one thing, and that is content. That is why it is important to have a good content strategy. Knowing what your readers want is also important. Your analytics report will tell you which pages generate the most traffic. With this information in hand you can create more pages with similar topics.

 

#4 How Long Visitors Are on Your Site

plumbing marketing

Image Credit: Date Nerd, https://goo.gl/lwQ3NH

The amount of time a visitor spends on your website is important to know. If a visitor only spends a few short seconds on your website before bouncing on to another site then there may be something wrong with your website. A high bounce rate indicates that your website is unable to close. This could be for several reasons; slow loading speed, failure to convert for mobile users, or it could be a design issue.

 

#5 Demographics

Your analytics can also give you some important insight into who is visiting your site the most. Perhaps you had your target audience all wrong. Knowing what types of people you are attracting can help you better tailor your plumbing marketing around your customers and the traffic that is frequenting your site.

 

Measuring your success is the first step in re-evaluating your plumbing marketing strategy. Your plumbing marketing should be an ongoing thing.

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