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Re-Thinking Your Content Strategy for Plumbing Marketing

May 21st, 2017 by gtowsley Leave a reply »

 

By now you already know that your content strategy is really important in order to get ahead with your plumbing marketing. Your publishing content on a consistent basis, but you aren’t really getting any bites. What gives? The thing to keep in mind when it comes to your content strategy is that it’s not a one size fits all type of thing. A content strategy should be individually crafted to meet your individual needs and the needs or your customers. What works for one person may not be the right strategy for you. If you aren’t getting the type of reaction out of your audience you are after then it may be time to start re-thinking your content strategy for plumbing marketing to gain a new perspective.

 

Status Updates

Part of your content strategy for plumbing marketing should contain what we like to call evergreen posts. These are general status updates that never expire, much like an evergreen tree. They remain relevant to the times and your business.  content strategy for plumbing marketingThese updates should provide general information about your business. Some topics that make for good evergreen posts for plumbing marketing include:

  • Before and after pictures
  • Specialty services
  • Plumbing tips
  • Water saving tips
  • Plumbing do’s and don’ts
  • Information about the culture of your business

This is information that remains the same, and therefore is always relevant. It’s a good idea to have an arsenal of these. You can create them ahead of time, and recycle them each month. To simplify things even more you can use an automation service like Hootsuite to schedule all of your status updates for all of your social media outlets ahead of time. This saves you a lot of time and ensures that your status updates are getting done.

 

content strategy for plumbing marketingSolving Problems

One thing to keep in mind when it comes to your content strategy for plumbing marketing is problem solving. Plumbers are in the business of problem solving, big time problem solving, so offer some advice. Plumbing problems can be some of the most stressful situations around, in which case preventative measures are the best solution for plumbing problems. A good way to incorporate this into your content strategy is to identify a problem that your customers might face, and offer them a solution. Some examples of this include:

  • How to prevent clogged drains
  • How to keep your garbage disposal working properly
  • How to prevent leaks
  • What to do in a plumbing emergency

Timing

Something you need to consider when it comes to your content strategy for plumbing marketing is timing. In this business, timing is everything. You could be publishing amazing content, but if you are publishing it at the wrong time, then your audience might not see it. Consider the platforms you are publishing to and the active users that are using it. Do some research into what times of day are the most active, and publish your content at those times. This will enable the best visibility for your content and help generate more traffic.

 

For more plumbing marketing tips contact Grow Plumbing today!

 

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