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How to Stay Relevant to Remain Competitive with Your Plumbing Marketing

June 5th, 2017 by gtowsley Leave a reply »

 

In the world of plumbing marketing the competition is fierce, especially in the online sector, where things can change at the speed of light. That is why it is so important to stay relevant when it comes to your plumbing marketing. But what does that exactly mean? Today we will delve into what it means to stay relevant so you can remain competitive with your plumbing marketing.

 

When it comes to staying relevant there are a couple of factors you need to consider. Of course you want your keywords and your SEO strategy to match your industry, that

stay relevant

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should go without saying. However, you should also consider where you are marketing, who you are marketing to, and what methods you are using. Just as it is important to stay relevant for your customers, it is also to make sure that the things you are doing to market your business online are relevant to you.

 

Selecting the Right Keywords

Selecting the right keywords naturally going to be the first thing that comes to mind when we say “stay relevant”. Industry specific keywords are important in order to drive the right kind of traffic. Keep in mind that while driving traffic is important, if it isn’t relevant traffic is really serves no purpose. Focus on keywords that are going to bring in the right kind of clientele. Consider you niche, your area, and any other specific things that help you narrow down your keywords to the most relevant. Remember the most competitive keywords are going to be the most challenging to rank for. In addition, it is important to keep in mind that you are also building credibility. Never use keywords that are trending but not relevant simply to drive traffic. Not only is this dishonest, and will result in a high bounce rate, but search engines could also penalize your sight for misleading people.

 

Selecting the Right Communities

stay relevant

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Selecting the right online communities is also important in order to stay relevant and competitive with your plumbing marketing. One of the biggest take aways with this is participating in the social networks where you customers are. There are a lot of options out there when it comes to social media marketing, however not all of them are going to be the right fit for your business. Instead of spreading yourself too thing trying to maintain and active following on every single channel, focus on the ones that are more likely to have your target audience. You will get better results by putting more effort into the social media sites that are going to offer you the best visibility.

 

Selecting the Right Ad Platforms

Again, when it comes to your plumbing marketing and staying relevant, where you place your ads is also important. The best way to determine which ad sites are most effective for you is to try them and see. The cost of running ads can add up after a while, so you want to make sure you are using the right ad platform and getting in front of the right audience. You won’t know which sites are the best for you until you try them and see.

 

For more plumbing marketing tips contact Grow Plumbing today! We specialize in plumbing marketing and can help you with all of your online plumbing marketing needs; from social media, content marketing, SEO, and more! Learn more about our services here.

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