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Plumbing Marketing Tips to Help You Reach New Customers

June 14th, 2017 by gtowsley Leave a reply »


New customer acquisition is important in order for your business to grow. One of the best ways to reach new customers these days is with an online plumbing marketing plan. When it comes to online marketing there are many options to help you reach new customers, from social media, local directories, local SEO, and content marketing. In order to get the best results, it is best to incorporate all aspects into your plumbing marketing plan. Here are some tips to help you reach new customers.


The first step in reaching new customers is to identify who you customer is. This way you can more accurately gear your plumbing marketing efforts to their tastes. This will make your plumbing marketing efforts more effective and more efficient. Once you know who you are marketing to, you can figure out how you are going to market to them.


reach new customersThe next step is to go where your new customers are going to be. Social media is an excellent place to start. We suggest participating in all of the main social media sites: Facebook, Twitter, LinkedIn, and Google +. Optimize your profiles with images and content and start growing your networks with people that fit your target audience. There are other social media sites you may want to consider as well; such as Instagram and Pinterest, both of which depend highly on visual content. The point is to actively reach out to new customers and invite them to join your networks.


In addition to your social media strategy, working with your local directories is also going to help you reach new customers. Start optimizing your profiles with accurate business information and images. The next step is to encourage your customers to leave feedback on your local directory sites. Studies show that local directory profiles that have more ratings get more play. Not only are they more likely to appear in search results but profiles that get more rating and reviews are more likely to pique the interest of would be customers. Paid advertising with your local directories can also help you reach new customers. You can offer incentives this way, and entice new customers to become existing customers.


Local SEO is another important strategy that will help you reach new customers. When brainstorming keywords, some of the most effective keywords are going to be keywords reach new customersthat have a huge local emphasis. They will be more effective and easier to rank for, not to mention deliver results that are appropriate for your business. Consider geographically specific keywords, then work a local SEO strategy that involves geo specific pages to drive local traffic. Your local SEO will also be applicable to your social media, local directory, and content strategies.


A thoughtful content strategy will only sweeten the deal, as it helps improve your search ranking and boosts engagement on social media. The most important things when it comes to your content strategy is to: be consistent, stay relevant, promote, and create content with you customers in mind.

Looking for a professional plumbing marketing specialist? Grow Plumbing specializes in online plumbing marketing and can help you achieve your plumbing marketing goals. Schedule your consultation today!


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