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Plumbing Marketing Tips to Reach Your Existing Customers

June 16th, 2017 by gtowsley Leave a reply »

 

In an effort to grow plumbing business, many people are so focused on new customer acquisition that they forget the goldmine that is their existing customer base. Repeat customers are more valuable than one time customers, so it is important to make sure that you have a solid plan in place to help you reach your existing customers. Here are some plumbing marketing tips to help you reach your existing customers.

 

One way to reach your existing customers is to connect with them on social media. By connecting with your existing customers on social media you have the opportunity to actively engage with them. Since most people are on social media these days, social media provides the perfect opportunity to reach a large audience. Your social media strategy should be more than just posting, it should also entail active participation in conversations and customer acknowledgement. Strive to create a personal relationship with your existing customers on social media.

 

marketing tips to reach your existing customersAnother way to stay in contact with your existing customers is to add them to your email list. You can send out monthly newsletters, alert your existing customers when you have a new blog post, and keep your customers in the loop when you run specials. The point is to keep in touch at regular intervals so you stay fresh in your customers mind. You can also utilize your email list to follow up with customers once a job has been completed. Follow up is important to make sure that your customers are satisfied with your job, at this time you can solicit a review. Customer feedback and reviews are very powerful things and can help you with your plumbing marketing. In addition, it also lets your customers know that you value their opinion. Making your customers feel valued helps create more loyal customers.

 

Customers incentives programs are also really effective when it comes to plumbing marketing to reach your existing customers. Offer a loyalty program, or referral program. plumbing marketing tips to reach your existing customersCustomers love to feel rewarded, and that they are getting a good deal. Remember happy customers are a walking advertisement for you. Word of mouth marketing is extremely powerful, and while it may have taken on slightly different look with online local directory sights, it is still relevant to your plumbing marketing.

 

 When it comes to reaching your existing customers, using a customer retention program can be really helpful.  Consider using an application like Constant Contact or Mailchimp. These programs help keep you organized and help you control your campaigns from one convenient location.  Staying organized is an important aspect of running a successful plumbing marketing campaign. A little automation also helps save you time.

 

Marketing to your existing customers is a smart strategy. They are already familiar with your business and if they have a positive opinion of your business are likely to become repeat customers. For more tips on marketing to your existing customers contact Grow Plumbing today!

 

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