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Improve Your Search Ranking – Make a Good Impression with Google

July 9th, 2017 by gtowsley Leave a reply »

 

Search results are an important factor in your online plumbing marketing journey. Achieving a top search ranking on the first page of Google is a much-coveted space, a space that unless you are willing to shell out the cash and pay for ad placement, takes a lot of work and determination. So, what exactly is Google looking for and how can you make a good impression with Google to improve your search ranking?

 

#1 Credibility

One of the things Google looks for when it comes to indexing your site is credibility. Online credibility is not something that you can create overnight. It takes time and consistency. Google’s mission is to provide the most relevant search

improve search ranking

Image Credit: LinkedIn. https://goo.gl/BeWygM

results to its users, meaning trustworthy sites that are going to deliver the results the user is looking for. So how do your build credibility with Google? This is an ongoing multi-step process. For starters, you want to optimize your website. Utilize good keywords that are relevant to your business. Then you will want to focus on creating some high quality inbound links. It is also a good idea to incorporate a consistent content strategy, a blog that you update at least once a week is a good idea. Remember to stay relevant to your field and what people are searching for, and make sure that your content matches the driving keyword.

 

#2 Time

improve your search ranking

Image Credit: LA Times, https://goo.gl/Tx2KVE

“Age ain’t nothing but a number”, but not as far as Google is concerned. The younger your site, the more difficult it will be to achieve top results. Google is wearier of newer sites, they haven’t established their worth yet. It is kind of like a credit report, the older your lines of credit are, the better your score is. Google wants to trust that your site will be consistent. Once you have a proven track record, your site will be more likely to rank higher.

 

#3 Consistency

Google like websites that are updated on a regular basis and have a steady stream of content. This shows that you are relevant and active. While staying up to date to the demand for content can be time consuming, it is the best way to generate organic search results and high quality inbound traffic. Of course, you can pay to run ads, but creating a sustainable source of inbound traffic is more efficient and effective in the long run.

 

It is important keep in mind that to improve your search ranking, it takes time. Results are not generated overnight. Keep with it and wait and see. If you aren’t getting the results you want then maybe it is time to change tactics. Consider talking to a professional plumber marketing specialist. Grow Plumbing is here to help! We specialize in online plumbing marketing and can help you make a good impression with Google and improve your search ranking! Learn more here

 
Internet Marketing

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